Social Media Marketing is a phrase we're all familiar with, but do you know the difference between that and Content Marketing?

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Social Media Marketing is marketing your business through social media platforms like Facebook, Twitter, LinkedIn, or Instagram. The purpose is to attract more 'followers', to let them know about your services, sales, products, events etc.

Content Marketing is premised on sharing content and information (educating) with 'the world' via your website, blogs, podcasts, videos, social media, info-graphics, Slideshare presentations, e-books and so forth for the purpose of attracting a following – lead generation –and eventually gaining clients/customers.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

How does your calendar become so important to meeting goals?.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Schedule, schedule, schedule – So going back to the plan... if you don't put those action steps that you wrote out in your plan INTO your schedule, trust me, it won't get done. Those action steps you need to take on a weekly, daily basis or tasks that you need to do to make part of the plan happen – HAVE to go into your project management tool or calendar. Make those tasks an absolute priority. Do not treat them as a 'nice to have', 'when you have time'. Treat them as an appointment with yourself. They are crucial to your success.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

Plan, plan, plan – I bet you've heard the phrase – Failing to plan is planning to fail.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Plan, plan, plan – I bet you've heard the phrase – Failing to plan is planning to fail. You need to have a clear roadmap on how to achieve said goal by the given target. HOW are you going to increase your revenue by 20% by June 1st? What do you need to do DIFFERENTLY each week to make a difference in your revenue, to make more sales, to increase the sales of your current clients, to lessen your expenses? You need to know EXACTLY what you need to do on a regular basis to make your goal a success. Plus it'll help you feel less overwhelmed.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

How is a target different than a goal - I'll tell you here

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

It's great to set a goal like "I want to increase my revenue by 20%", but you also need to set a target. Example – I want to increase my revenue by 20% by June 1st. You need to set a target date – a time frame to achieve it. If you don't, the 'goal' can go on forever and before you know it you are old and grey sitting in a rocking chair on the porch!

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

You need Accountability to help you meet your goals

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Build in accountability – taking the above tip a step further, if you tell someone it helps make you accountable. This is one of the reasons I'm a firm believer in having a business coach or joining a mastermind. You have to answer to them and say if you DID the actions you said you would do and they help you push and motivate you to keep going so that you will increase your chance of success.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

You can't keep your goals to yourself, and I'll share why.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Write down your goals and share it with someone – I believe in the motto that your thoughts become your words, become your actions, become your habits, become your destiny. First you must think it, speak it to someone, start your actions (which become habits when repeated) then voila – your goal is achieved. Don't just 'think' up a goal but actually write it down and tell someone.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

Once you have an audience for your website, have you set up any lead magnets?

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Consider how many and what kind of opt-ins or lead magnets you will you want on your site. Do you want viewers to sign up for an e-zine, download reports or e-books, offer complimentary calls or services, set up a trial or a video series? Think about how your audience absorbs information - do they like to read, listen, watch or just want a quick checklist. Think about your audience BEFORE you create.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

Have you ever wondered how to get a shopping cart onto your website?

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

It's really easy for your webdesigner to incorporate a shopping cart on your website. If your customers need to 'buy' products or services directly from your site you'll need a service like Infusionsoft, Samscart, One Shopping Cart, plus a payment processor like Authorize.net to accept credit cards or use Paypal to take payments. There are also amazing systems like Shopify out there too. Be sure to look at all the options to ensure they have you covered, especially if you need recurring payments.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

You can have a basic looking website, but you can have a whole lot more to make your business look its best.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

There are so many elements you can include on your website to have it look after your needs. Your website can be basic with a blog, or you can have ways to engage and capture your audience's attention to create a money making funnel or residual income for yourself. Things to think about are style and themes, branding, videos, podcasts, opt-ins, a shopping cart and so much more.

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!

Where do you start when planning an upgraded website and hire a designer? You'll find out next.

I'm your host Lyndsay Phillips and this is your Smooth Business Growth Flash Update.

Planning before you hire is paramount when it comes to your new or redesigned website. Set out a budget, first and foremost. You don't want to get halfway done and then have to put it on hold, delaying your launch. Your budget should include the type of site you want, who will manage it, the timeline and what bells and whistles it will have too. You can set up your own website via Go Daddy, get BlueHost for your hosting needs, and set up your own WordPress Site, but for a really professional look, you'll want to hire a professional designer or company. It's important to get your ducks in a row!

And that's your Smooth Business Growth Flash Update

We at Smooth Sailing Business Growth help our clients attract and convert customers faster with powerful content marketing.

If you want to learn more head to www.SmoothBusinessGrowth.com – there is even a free Social Media Roadmap for you to get consistent with your social media, with less overwhelm and more online exposure!

Have a profitable and productive week and may the winds always be at your back!