Smooth Operator Podcast

For many small companies, annual planning is simply not effective. The business is changing too quickly to accurately predict growth or what projects are going to move the needle in the upcoming year.

However, there are great ways to use strategic planning to grow your business through planning.

In today’s episode, I go through the system that I’ve created to capture my thoughts and imagine the next steps of the company's evolution.

Learn more at https://www.adamliette.com

Join the Facebook Group: https://www.adamliette.com/facebook

Free Mini Course on Hiring Your Next Team Member: https://www.adamliette.com/hiring-course-optin

Apply for a Free Strategy Session: https://go.oncehub.com/AdamLietteMeeting

Tired of discounting your best products?

I get it. We work so hard to create what we’re selling and it’s disheartening to sell them so cheaply. We know that the products are well worth the investment!

Marco Torres from Marketing Boost joins me to discuss using travel incentives as an ethical bribe to encourage conversions.

I’ve since tried this method with my own company and have been pleased to see the results as part of the program.

Discover how to get started and provide greater value to your customers.

Learn more at https://www.adamliette.com

Join the Facebook Group: https://www.adamliette.com/facebook

Free Mini Course on Hiring Your Next Team Member: https://www.adamliette.com/hiring-course

Apply for a Free Strategy Session: https://go.oncehub.com/AdamLietteMeeting

Black Friday is my favorite time of the year to be in marketing! Seriously, it’s just fun.

After several years of promotions, I’m sharing some of the tips that have enabled me to operate at my best throughout the holiday.

These are practical and can be employed right away. I hope this gets you in the best position for a rocking holiday season!

Learn more at https://www.adamliette.com

Join the Facebook Group: https://www.adamliette.com/facebook

Free Mini Course on Hiring Your Next Team Member: https://www.adamliette.com/hiring-course

Apply for a Free Strategy Session: https://go.oncehub.com/AdamLietteMeeting

It’s all about communication. While many operators prefer to stay behind the scenes, learning to be more effective with our speaking voices is essential when leading teams.

I’m thrilled to welcome Brendon Kumarasamy from MasterTalk to the show to discuss tips that we can begin using immediately to increase our skill level.

I found this to be an incredibly actionable episode, with several suggestions that I’ve already implemented into my daily routine. I know you’re going to really enjoy this episode and the exercises that Brenden recommends.

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

We finish up our exploration into the Cialdini’s levers of influence with scarcity.

While many of us are well familiar with this principle in marketing, there are specific ways that we can leverage this principle into our team leadership.

Not only that, but there are specific management speed bumps that you can avoid by designing your team and communicating changes properly. There’s just as much to learn by avoiding triggering scarcity with our team members!

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

The more things change… the more they remain the same.

With so many shiny objects that occupy many marketers' attention, we often neglect getting back to the basics and focusing on our marketing strategy.

Today I’m thrilled to welcome Tim Fitzpatrick to the show! Tim is a marketing expert with decades of experience under his belt.

Discover more about returning to the fundamentals of marketing and how much more we can gain by making this part of our process.

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

Of all the levers of influence, perhaps none is as powerful as authority. 

We are programmed from a young age to obey and listen to the authorities. To be subservient when ordered to do something by someone that is in charge. 

There are numerous ways that you can leverage authority within your own company, far from simply “because I said so”. Mandated authority is the least effective long term, and could bring negative implications to your own relationship with your subordinates. 

However, if we flip things around and leverage authority in a positive manner, the sky's the limit in how we can apply this principle to our team leadership. 

Learn more at https://www.adamliette.com 

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

What does it take to manage a growing, fully remote team?

Today I’m joined with the amazing Nicole Baldinu from Webinar Ninja and the $100 MBA Podcast.

Nicole has managed this company from startup to being one of the biggest podcasts in the world and has a wealth of knowledge.

This interview was so much fun and I’m really looking forward to staying in touch with Nicole. I know you’ll enjoy hearing the incredible lessons that she’s learned on her journey.

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

How much influence can someone liking you have?

In this episode, we explore different strategies for encouraging people to like you. This is critical for a manager and something that is absolutely in your control.

By incorporating these strategies, you’ll become a more likeable person where it matters, and leverage greater influence over your team.

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta

How can you take charge of your career?

We’re joined by Mark Herschberg, author of the Career Toolkit. Mark is incredibly experienced in helping professionals keep their career goals moving forward while empowering managers to use proven tools to facilitate their employee’s advancement.

In his interview, we discussed how to learn many of the soft skills that are required to move forward in the current job market. Leaders can learn how to best position their team members to continue to develop and advance within their company.

This interview gave me a ton of different ideas on how to best lead moving forward. Bring along something to take notes as the interview is full of plenty of gold nuggets.

The Career Toolkit Website: https://www.thecareertoolkitbook.com

Brain Bump app (Brain Bump app)
https://play.google.com/store/apps/details?id=com.brainbump&hl=en_US&gl=US (Android)
https://apps.apple.com/us/app/brain-bump/id1616654954 (Apple)

Learn more at https://www.adamliette.com

Apply today for a chance to work 1-1 with me and learn the skills to take your business to the next level: https://www.adamliette.com/beta