When an AI agent shows up at your checkout, most systems still see a bot and block it. Alexander Guensche is a Senior Solutions Architect at AWS and the lead of TSAI, the Trust Signals for Agentic Interactions protocol that AWS is building with Trusted Shops. Moji Sarooghi is a Distinguished Product Architect at Queue-it, global leader of online traffic orchestration and managing high traffic events for the worlds biggest brands. In this episode of the Smooth Scaling Podcast, the two of them walk host Jose Quaresma through what replaces the old human-versus-bot binary. They get into why trust and identity are not the same thing, why you can have one without the other, and how a merchant can respond to an agent with something more useful than yes or no. Alex is candid about the line the protocol would not cross: identifying human users, which he describes as a slide toward totalitarian systems that rate people. The conversation closes on where this lands in practice, from reputation feedback loops to the traffic-orchestration layer Queue-it is building. A grounded look at what trust means when your visitor is software acting for someone else.
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(01:54) - When agents started shopping, and merchants blocked them(03:13) - Millions of bots on a single product drop(05:25) - The new actor: the agent and its operator (08:15) - The privacy line: knowing without surveilling(10:33) - Automated traffic is no longer automatically bad(11:24) - The protocol landscape, and where TSAI fits (13:50) - Trust without identity: the pizza shop problem (16:58) - The model: four signal categories, five actors(23:35) - Beyond yes or no: the response spectrum(25:56) - Verifying at the edge and in the application(29:43) - Why TSAI switched to Web Bot Auth (33:47) - The line they wouldn't cross: rating humans(36:04) - Reputation, feedback loops, and gaming them(39:08) - Building it into the product, and what happens next(45:06) - Five years out: users with agents (50:00) - Rapid fire, and "trust is..." Alex is a Senior Solutions Architect at AWS with 20 years of IT experience in expert and leadership roles. He is a strong advocate of agile and DevOps practices, and he enjoys seeing serverless, cloud-native and event-driven architectures deployed at scale. He has delivered large transformation projects and successfully developed own and customers’ businesses. As an international speaker, he has held advanced technology sessions at a wide range of events.
Mojtaba Sarooghi is a Distinguished Product Architect at Queue-it. Moji was one of the company’s first employees, starting his journey as a software developer over 10 years ago. He is highly experienced with AWS services, product and architectural design, managing developer teams, and defining and executing on product vision.
Alexander Guensche: https://www.linkedin.com/in/alexander-guensche/
Moji Sarooghi: https://www.linkedin.com/in/mojtaba-sarooghi/
Host José Quaresma: https://www.linkedin.com/in/jose-quaresma/
This podcast is produced and researched by Perseu Mandillo, and brought to you by Queue-it, your virtual waiting room partner.
© Queue-it, 2026