My social media plan moving forward is this.
Have a website. Make blog posts. Simple as that.
Having your own website shifts the power/ control of your content into your own hands. When I first started to build a website, I started to notice something familiar... It was essentially having your own social media profile. (Kind of nostalgic to the myspace days).
So this shifted my perspective. Social Media is essentially a big website where people can have their own "pre-built" website within their platform. These platforms do make it easier for you to connect to other people.
But what if you used these social media platforms in tandem with your own website? You have the ability to drive traffic to your website.
I started to shift my focus from these social media to my own website and everything that comes from the website has a place on social media. For example, I can write a blog post on my website. Attach a video or audio to the blog post and sprinkle in some pictures.
That right there is SO MUCH CONTENT!
You have written content. Audio content. Visual content. These all have places on social media i.e Instagram, Tiktok, and Youtube.
All of these can drive traffic to your website.
AND TO MAKE THINGS BETTER.
You don't have to fight with the "algorithm", you make the algorithm work for you. This content is evergreen (well depending on how you structure it). You have the possibility of ranking in google searches. It just feels right for me.
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