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In this video we cover highly actionable SMS Text Message Marketing Strategies.

Here are the questions I asked Elena from SMSBump:

SMS marketing has been around for a while. On a high level, though, what would you say is the channel’s primary goal and what is it most effective for?

I am curious - how has the SMS landscape changed in the last few years in terms of new users, how brands use the technology, development etc.
 
Bottomline, SMS is primarily a retargeting channel. How can people leverage their other channels to help speed up their SMS subscriber growth and is that a good strategy?

There’s been a lot of talk recently about how SMS is becoming a primary communication channel, in light of all the privacy changes and updates. What makes you think/say that?

BFCM is coming up. How can brands maximize their SMS efforts before, during and after BFCM?

I’d like to focus on the “after BFCM” part here for a minute. How do we nurture customer relationships after such a sales-driven event like BFCM, when most people are just here for the discounts and offers? What are some strategies and proven methods and is SMS a good channel for this?

And what are some things brands should avoid when using text message marketing?

What are some out-of-the-box ways to engage with customers via SMS? You already mentioned abandoned cart reminders and shipping updates, but how do we give SMS an unexpected spin, how do we make it playful and interesting? 

What can we expect from SMS marketing in the next year or so? Where’s it headed, how’s it going to change?

You can learn more about SMSBump here: https://smsbump.com/