118 -  Today, Vira is joined by Dan Goldstein, the SMS Partner Manager at Klaviyo. He is passionate about building lasting relationships between agencies, brands and customers through SMS marketing.

Some of the questions we ask:

• Why should eCommerce brands use SMS, especially around BFCM?
• How to balance email and SMS marketing efforts?
• What are the easiest ways to collect SMS subscribers in preparation for BFCM?
• How to tailor a personalized experience for your SMS subscribers?
• What are some of pre-Black Friday strategies to consider?
• What are the “dont’s” of holiday SMS marketing?

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