Today, Dave talks about the power of a free offer and puts it to the test by offering a free gift to his audience.

Today, Dave explores the crackdown on the use of 3rd party data in digital marketing and the implications to progress that new regulations may impose.

Today, Dave focuses on Google in Part 2 of his two-part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.

Today, Dave kicks off a two part series about intent marketing and how new limitations to Facebook and Google have changed the game and can leave marketers flying blind.

Today, Dave talks about what can happen when marketers roll out and market products that are not ready and fall short of promises and expectations.

Today, Dave shares his perspectives on the recent trend of Instagram photos and influencers switching from high quality, perfectly staged photos to untouched, real life pics and explores and offers perspectives on how you can differentiate on quality if quality is equated to being fake.

Today, Dave talks about different ways to reduce competition. From developing products and services that tackle a tough problem and creating a contrarian product or service to finding things with a large barrier to entry, these helpful tips will help your business knock out the competition.

Today, Dave defines and discusses the true meaning of the niche in the marketing world as the problems you solve for your target audience – not your target audience, as is commonly thought.

Today, Dave explains the many nuances involved with selecting “free” images for use in marketing and navigates us through the various licensing options, alternatives such as hiring a professional photographer, creative commons usage, and more.

Today, Dave discusses the pros and cons of hiring an industry specialist and explains the two areas of experience that are critical and necessary for them to possess to ensure a successful partnership.