Snap In The Mix

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur turn their attention to the charity and not-for-profit sector, exploring how organisations can build stronger brands, reach more people and ultimately create greater impact.

From competing for attention in an increasingly crowded world to balancing purpose with the need to market effectively, they unpack some of the unique challenges charities face. They explore how organisations can modernise their marketing without losing sight of their mission, why strong storytelling matters, and how better use of digital channels can help charities reach supporters, volunteers, donors and the wider community.

They also discuss the sometimes uncomfortable relationship between charities and marketing. Should charities be spending money on their brand? Is being more commercially minded actually a bad thing? And how do you demonstrate that investing in marketing can ultimately help an organisation deliver more of the work it exists to do?

Whether you work for a charity, sit on a board, volunteer your time or simply want to understand how purpose-driven organisations can market themselves more effectively, this episode is packed with practical advice, honest opinions and real-world examples.

Topics we cover:

What great charity marketing looks like today
Why charities shouldn’t be afraid of marketing themselves
Balancing purpose with a more commercial mindset
Building a brand people understand and believe in
Using storytelling to turn awareness into action
Making limited marketing budgets work harder
How digital, social media and AI can help charities reach more people
Why investing in marketing can ultimately increase your impact

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) turn their attention to the hospitality industry, exploring what separates the brands people remember from the ones they scroll straight past.

From creating content people actually want to engage with to the growing role of AI in marketing, we unpack where technology genuinely adds value and where it’s simply creating more noise. We also dive into the common mistakes businesses make when trying to optimise their marketing function, and why chasing every new trend is often the fastest way to lose focus.

Whether you work in hospitality, marketing, or simply want to build a stronger brand, this episode is packed with practical advice, honest opinions, and real-world examples you can actually apply.

Topics we cover:

• What great hospitality marketing looks like today
• How AI is changing content creation (for better and worse)
• Why authenticity still beats automation
• The biggest mistakes businesses make when trying to optimise their marketing
• Building a marketing function that actually delivers results

Hit subscribe for more honest conversations on branding, marketing, AI, and building businesses that stand out for the right reasons.

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap) get straight into B2B marketing wins and bins.

No overcomplicated frameworks. No dressing things up. Just honest takes on what’s working, what isn’t, and what businesses should stop doing immediately.

From standout tactics to questionable trends, we break down the ideas that actually drive results and the ones that sound good but go nowhere. We also finish with a quick-fire round debunking some of the most overused marketing and business jargon.

Whether you’re a founder trying to cut through the noise or a marketer looking for clarity, this episode is built to keep things simple, practical, and grounded in reality.

Topics we cover:

* B2B marketing wins worth paying attention to
* The tactics that belong firmly in the bin
* What’s actually working right now (and what isn’t)
* Marketing and business jargon, explained properly

In this festive episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, Founder and CEO of Snap, and Brand Strategist Charlie Glenn for a deep dive into the magic, madness, and marketing behind Christmas adverts.

From John Lewis tearjerkers to Aldi’s talking carrots, the trio unwrap what makes Christmas campaigns so powerful — and why they’ve become such a cultural moment. Expect honest takes on the hits, the misses, and the creative formulas that keep us all waiting for that first festive drop each year.

They also explore how Christmas advertising has evolved — from big TV moments to social-first storytelling — and share their thoughts on what 2025’s campaigns are getting right (and wrong).

If you love a good Christmas ad, work in marketing, or just want to know what really goes into making something feel festive, this episode’s for you.

Hit subscribe for more no-BS conversations on branding, creativity, and the people behind the ideas that move things forward.

This podcast is proudly sponsored by The Melting Pot Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Tom Le Sueur, founder and CEO of Snap. Tom peels back the curtain on what it’s really like to run a creative agency — the highs, the headaches, and the moments that make it all worth it.

They explore what makes building an agency in Jersey unique, the balancing act between creativity and business, and how to keep pushing for better in an industry that never sits still. Expect candid insights, real talk, and a few behind-the-scenes stories from life inside the Snap studio.

If you’ve ever wondered what it takes to lead a creative business — or just love hearing how ideas become reality, this one’s for you.

Hit subscribe for more no-BS conversations on branding, marketing, and the people behind the ideas that move things forward.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode of Snap In The Mix, Marcus Verrell (Marketing Strategist at Snap) is joined by Stephen Coleman, founder of Neau and Snap’s trusted video partner. Together, they dive into the world of video marketing.

They unpack the rise of AI in video production, share lessons from standout campaigns, and explore why storytelling is still the beating heart of great content. If you’re curious about where video marketing is headed and how to harness it for your brand, this conversation is packed with insight and inspiration.

Hit subscribe for more no-BS conversations on branding, marketing, and how to actually stand out in a world drowning in content.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist) dive headfirst into the wild, fast-moving world of AI in marketing — the good, the bad, and the downright questionable.

From “AI is going to kill your job” predictions to the very human gut instincts you should never outsource, we call out the hype, the pitfalls, and the places where automation still can’t touch human creativity. We talk about the flood of soulless, cookie-cutter content clogging up feeds, why brand strategy workshops are still irreplaceable, and how businesses can double down on human touchpoints before they disappear completely.

Whether you’re an AI evangelist, a sceptic, or just wondering if ChatGPT is secretly writing your competitor’s posts, this episode brings unfiltered honesty, practical takeaways, and a few laughs along the way.

Hit subscribe for more no-BS conversations on branding, marketing, and how to actually stand out in a world drowning in content.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist) and Charlie Glenn (Brand Strategist), dive headfirst into the wonderfully chaotic world of marketing mishaps, brand blunders, and campaigns that went down in flames.

From tone-deaf ads and branding faux pas to social media slip-ups and PR nightmares, we unpack what went wrong and what we can all learn from it.

Whether you're a brand leader trying to avoid the next headline, or a marketer who’s made a few missteps yourself, this episode brings brutal honesty, practical insights, and a few laughs along the way.

Hit subscribe for more painfully honest conversations on branding, marketing, and what not to do if you want your campaign to survive the group chat.

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dig into the art, science, and strategy behind marketing that actually drives results — even when budgets are tight.

From budgeting and campaign planning to brand building and PR we tackle the real challenges businesses face when it comes to brand and marketing:.

Whether you're a founder figuring out where to start or a marketer trying to do more with less, this episode gives you clear thinking, smart tactics, and a few brutally honest takes.

Topics we cover:

When to invest marketing and when not to

Making great content on a small budget

Sticky audience questions (and how to actually answer them)

The role of storytelling vs. selling

How to measure what “good” content really is

Hit subscribe for more real-world conversations on branding, marketing, and building businesses that last. 

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.

What makes a brand truly unforgettable? In this episode, Marcus Verrell (Marketing Strategist), Charlie Glenn (Brand Strategist), and Tom Le Sueur (Founder of Snap Agency) dive into the world’s most iconic brands. From the silky smooth storytelling of Cadbury, to the bold, heritage-rich identity of Guinness, the juicy missteps of Tropicana, and beyond.

We explore what elevates a brand from good to legendary, how emotional connection plays a role, and why even the best can stumble. Whether you're a brand nerd, a marketer, or a business owner building your own legacy, this is your front-row seat to the strategies, stories, and surprises behind the brands we can’t stop talking about.

Topics we cover:

- What makes a brand timeless
- The genius behind Cadbury’s emotional branding
- Guinness and the power of heritage storytelling
- Tropicana’s rebrand fail—and what it teaches us
- Other under-the-radar brand masters you should know

Hit subscribe for more deep dives into branding, marketing, and business growth. Got a favourite iconic brand or one you think is overrated? Drop it in the comments!

This podcast is proudly sponsored by The Melting Pot — Jersey’s own vibrant bar where dreams take shape, stories flow freely, and the spritz is always spot on.