We talk to Peter Lorimer of PLG Estates in Beverly Estate - the Rock and Roll Realtor - about authenticity in real estate marketing, Instagram, and getting the most out of your content.

We discuss:

1. How being true to his personality - and speaking honestly to his clients - worked for Peter and led him to his client base and his own brokerage.

2. Why Instagram fits the real estate industry so perfectly.

3. Whether agents should have a personal and a professional Instagram account, or just one. 

4. Peter's hashtag strategy.

5. Why you shouldn't post for the competition - post what you're passionate about.

6. Geotags (which you should be using).

7. Why Peter bailed on Snapchat.

8. Syndication to other platforms - yes or no?

Links mentioned:

Jessie Driftwood Instagram

Josh Altman Instagram

Agent 2021