The Snapshot

Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!

On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data.

Links Mentioned:
Homesnap Pro
Homesnap Pro+
Homesnap Pro Ads
ShowingTime
Centralized Showing Service (CSS)
Homesnap Showings
AllTrails: Hike, Bike & Run
WEMO
Glass Photo
Hiking Project
Subpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors

On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships.

Links Mentioned:
Chelsea Peitz Books
The Voice of Social Sales Podcast
Made to Market: Marketing In A World Focused On Sales
Canva
Feedly
Videoshop
Captions: Speak To The Camera
Videoleap

We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can  lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.

Links mentioned:
WhatsApp

Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:

• what you need to have on your site to make Google reward it with traffic
• the value of having a niche for search engine marketing
• how to choose the right URL
• why you shouldn't require people to register on your site
• why backlinks are so important and how to get them
• how Google SEM differs from social media marketing
• what to do with leads once they come in

Links mentioned:
developers.google.com
GTmetrix.com
AHRefs.com
Semrush

We talk to Glennda Baker, realtor with Ansley  Real Estate in Atlanta, about how her TikTok videos accomplish the trifecta of content marketing: deliver relevant content of value, connect personally with her audience and increase brand visibility. Her content also helps build credibility which leads to referrals and business.

Links mentioned:
Notes app

Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing. 

• The big social platforms are rented space, and creating assets that you own and control means that if the platforms go away or they change the rules or people stop tuning in, you still own the content and can reach your audience. Try to move them from the big platforms to your own platforms.
• People are responding to quick-moving, playful content
• Even amidst change, consistency builds trust.
• It has been more important than ever not to be tone-deaf, not to stick slavishly to a content calendar.
• Instagram is better than ever for organic engagement.

We also do a deep dive into Instagram and the many ways to use it. Life is content!

Links mentioned:
Get Social Smart Academy
Canva
Videoshop
Clubhouse

On today's episode, we talk to Jimmy Burgess, chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida, about creative video content ideas for agents who need something new to post or create. Video content allows your audience to get to know you and determine if you'd be a good fit to work with. And the goal of all this content? Relationship building. This episode is full of great tips and very actionable advice.

Some of the ideas covered in the episode:

• Inside look videos
• FAQ videos
• Just listed videos
• Apps I'm using video
• Just sold videos
• My favorite places video
• Before and after videos

Links mentioned:
Inman article with Jimmy Burgess' 21 content ideas
BombBomb
Videolicious

We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode:

• Why it's so important to keep your website up to date, and what that entails (including being mobile responsive)
• Why stock images are bad
• Which fonts and website features to avoid
• How frequently you need to post new, authentic content on your site
• Where to put your contact information
• Lead capture through relevant content
• SEO and how to make it manageable
• How to mine Google Analytics for valuable information about your audience

Links mentioned:
Kate's Inman article about agent websites
Insight Timer app
Solitaire