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By Gayle Weiswasser
The podcast currently has 172 episodes available.
Happy holidays, everyone! The Snapshot is going on a short hiatus in January for a few months. Please enjoy back episodes of the show, and look for an update in March of next year!
On this week’s episode of The Snapshot, we chat with Homesnap’s Co-Founder and SVP of Product Strategy, Guy Wolcott as well as Homesnap’s Director of Product Management, Lynn Matthysse about a new product from Homesnap that allows agents to schedule home showings within the app without fear of a competitor getting access to the data.
Links Mentioned:
Homesnap Pro
Homesnap Pro+
Homesnap Pro Ads
ShowingTime
Centralized Showing Service (CSS)
Homesnap Showings
AllTrails: Hike, Bike & Run
WEMO
Glass Photo
Hiking Project
Subpar Parks: America's Most Extraordinary National Parks and Their Least Impressed Visitors
On this episode of The Snapshot we welcome back Chelsea Peitz to talk about Instagram. We cover best practices for Instagram, including the different types of Instagram accounts; the algorithm; hashtags; Instagram profiles; and how to build a long-term sustainable strategy of putting out content that engages your audience and builds relationships.
Links Mentioned:
Chelsea Peitz Books
The Voice of Social Sales Podcast
Made to Market: Marketing In A World Focused On Sales
Canva
Feedly
Videoshop
Captions: Speak To The Camera
Videoleap
We talk to Amie Quirarte of Tahoe Luxury Properties about how her philosophy of being authentic, honest and open minded on social media has led to deeper and stronger relationships with clients. She has a great perspective about being true to yourself, sharing your everyday life and not being afraid to express your opinions... and how building that connection with your audience can lead to relationships that turn into clients. We also talk about the many benefits of getting deeply involved with your community.
Links mentioned:
WhatsApp
Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:
Links mentioned:
developers.google.com
GTmetrix.com
AHRefs.com
Semrush
We talk to Glennda Baker, realtor with Ansley Real Estate in Atlanta, about how her TikTok videos accomplish the trifecta of content marketing: deliver relevant content of value, connect personally with her audience and increase brand visibility. Her content also helps build credibility which leads to referrals and business.
Links mentioned:
Notes app
Katie Lance comes back to the show to talk about what has changed in the last 18 months in the world of social media and digital marketing.
We also do a deep dive into Instagram and the many ways to use it. Life is content!
Links mentioned:
Get Social Smart Academy
Canva
Videoshop
Clubhouse
On today's episode, we talk to Jimmy Burgess, chief growth officer at Berkshire Hathaway HomeServices Beach Properties of Florida, about creative video content ideas for agents who need something new to post or create. Video content allows your audience to get to know you and determine if you'd be a good fit to work with. And the goal of all this content? Relationship building. This episode is full of great tips and very actionable advice.
Some of the ideas covered in the episode:
Links mentioned:
Inman article with Jimmy Burgess' 21 content ideas
BombBomb
Videolicious
We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode:
Links mentioned:
Kate's Inman article about agent websites
Insight Timer app
Solitaire
The podcast currently has 172 episodes available.