Today we welcome Joy Aumann, co-founder of Luxury SoCal Realty, back to the show to talk about search engine marketing for your real estate website - driving people to your website through search. We cover:

• what you need to have on your site to make Google reward it with traffic
• the value of having a niche for search engine marketing
• how to choose the right URL
• why you shouldn't require people to register on your site
• why backlinks are so important and how to get them
• how Google SEM differs from social media marketing
• what to do with leads once they come in

Links mentioned:
developers.google.com
GTmetrix.com
AHRefs.com
Semrush