We talk to Kate Hulbert, Marketing Director at Bozeman Real Estate Group, about how a robust, up-to-date agent website can drive traffic and leads. These sites can compete with the national search sites if they are done well. Here are some of the things we cover on the episode:

• Why it's so important to keep your website up to date, and what that entails (including being mobile responsive)
• Why stock images are bad
• Which fonts and website features to avoid
• How frequently you need to post new, authentic content on your site
• Where to put your contact information
• Lead capture through relevant content
• SEO and how to make it manageable
• How to mine Google Analytics for valuable information about your audience

Links mentioned:
Kate's Inman article about agent websites
Insight Timer app
Solitaire