We chat with Katie Busk and Josh Kahn of Coldwell Banker Premier Group in Eureka, MO about why they changed their Facebook strategy to focus on community-focused content, and how that has helped build their brand.

Topics discussed:

1. How Katie and Josh changed their content focus from their own business to the city of Eureka, MO.

2. How they partnered with the city to become the unofficial source of information.

3. The time commitment needed to maintain a community-focused Facebook page.

4. Why they focus on Facebook vs other platforms.

5. How the Facebook page leads to real estate clients.

Links mentioned:

Eureka Community Facebook Page