We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want. 

We discuss:

1. What content marketing means today.
2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing.
3. Why real estate lends itself so well to content marketing.
4. How content can serve as a stream of revenue (and an exit strategy).
5. What you should outsource - and what you shouldn't.
6. Why agents should have their own website.
7. How to match your content to the audience you want to reach.