We welcome back real estate social marketing expert Katie Lance to the Snapshot to talk about what has changed -and what hasn't - since she was last on the show back in 2016. Also, Katie has a new podcast, The Katie Lance Podcast, which everyone should listen to!

We discuss:

1. What is still important in social media: being social! 
2. How important creating unique, valuable content is for engaging audiences.
3. Social media is still a long game.
4. Trends in consumer home search.
5. Repurposing content across platforms (but not scheduling it all at the same time!).

 

Links mentioned:

Katie's podcast

Known by Mark Schaefer

Hootsuite

Meet Edgar

WordSwag

Ripl

Voxer

Later.com

Canva

Inshot

Videoshop