Today, we're talking to Anslie Stokes Milligan, team leader with The Stokes Group with McEnearney Associates in Washington, DC, about how the blog and Instagram account she started about her own home renovation has turned into a successful marketing tactic. Writing about her renovation is "a natural extension" of what she does all day - talk about updating homes with her clients - and it reinforces Anslie's expertise in renovation. Her team focuses on Facebook and Instagram to build engagement with their audience on multiple platforms and promotes the blog through a hashtag, a sign outside the home being renovated and marketing to current clients. The blog has garnered the most interest and reaction of any marketing tactic she has implemented.

Links mentioned:
The DC Real Estate Blog
Homesnap
Realvolve CRM
Amazon and Amazon Prime Now
Dropbox
DocuSign
Ring Central