We talk to Chad Carrodus of Compass-Jere Metcalf Partners in Atlanta, GA about Gen Z and why you should care about reaching them. They may be young, but they are big and believe in home ownership - and they will be buying within the next few years. Chad shares some strategies for connecting with Gen Z, including some surprising advice about digital ads and producing raw, controversial content.

Links mentioned:
Inman article about three mistakes agents make when marketing to Gen Z
TikTok
Slack
iMessage
Homesnap
Zapier