Sign up to save your podcasts
Or
Share Snapshot #128: Using Spotify To Engage And Grow A Real Estate Brand
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Snapshot #128: Using Spotify To Engage And Grow A Real Estate Brand
NOTE: This episode was recorded before the COVID-19 crisis.
We talk to Julie Dey, VP of Marketing at Windermere Real Estate in Seattle, about using Spotify playlists for marketing. Homes provide the soundtrack to our lives, so Windermere brought music to real estate through an active channel that allows audiences to engage with their brands. Windermere agents help curate these lists, which are created for many different contexts and purposes. We discuss how to market the playlists and measure the return.
Here are the Windermere playlists on Spotify.
Other links mentioned:
Weeknight Society
View all episodes
By Gayle WeiswasserNOTE: This episode was recorded before the COVID-19 crisis.
We talk to Julie Dey, VP of Marketing at Windermere Real Estate in Seattle, about using Spotify playlists for marketing. Homes provide the soundtrack to our lives, so Windermere brought music to real estate through an active channel that allows audiences to engage with their brands. Windermere agents help curate these lists, which are created for many different contexts and purposes. We discuss how to market the playlists and measure the return.
Here are the Windermere playlists on Spotify.
Other links mentioned:
Weeknight Society