In an episode recorded at the beginning of quarantine, we talk to Josh McFall and Daniela Perallon, the CEO and advocacy/marketing manager, respectively, for ValleyMLS, the multiple listing service for Northern Alabama (Huntsville area). Our focus is on how ValleyMLS is communicating with and marketing to its members during coronavirus and driving consumer search traffic to its website. We talk about avoiding being tone-deaf and arming agents with the tools and encouragement they need to get through challenging times.

Links Mentioned:

Kindle app
Goodreads
Homesnap
Udemy
Marco Polo
Josh McFall LinkedIn
Daniella Perallon LinkedIn and Instagram