The Snapshot

Snapshot #152: Sharing Relevant Content Through Marketing


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Today we talk to Joe Rand, Chief Creative Officer for Howard Hanna | Rand Realty about how to harness the intimacy of digital marketing to communicate meaningfully with the right audiences. We talk about many things, including:

  • What "relevant content of value" actually is 
  • The goal of real estate marketing (Hint: All marketing is branding)
  • The marketing that stops Joe in his tracks
  • How to use humor in your marketing
  • Why Joe doesn't use any apps



...more
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The SnapshotBy Gayle Weiswasser