Today we're talking to Gus Munoz Castro of Power ISA about best practices for using Facebook for lead generation:

• Don't approach Facebook like you approach your database - it's a different animal.
• Facebook is "interruption marketing" - you're catching them while they are doing something else - and the typical Facebook buyer is 6-12 months out from a home search.
• Facebook ads can start generating responses immediately
• Facebook lends itself best to buyer leads
• Give your leads the opportunity to respond to you
• Offer "massive value"
• Take advantage of Facebook's paid ads to get to more relevant leads
• Use the power of Facebook Groups

Links mentioned:
Among Us
Call Of Duty
Power ISA on Facebook