We talk with Lauren Matera, agent with Matera Home Team of Coldwell Banker Realty in Annapolis, MD about how she has created an engaging TikTok account that provides relevant, educational content that empowers her audience. We talk about the TikTok algorithm, jumping on trends,  interacting with other users, and what Lauren is trying to achieve through her TikTok account.


Links mentioned:
Lauren Matera's TikTok account
Homesnap on TikTok