We talk to Neyshia Go, senior global real estate advisor at Sotheby's International and co-star of CNBC's Listing Impossible, about how she uses videography, including architectural elements and lifestyle content, to tell the story of a property. Her advice is to think about the message you are trying to send with the content you are trying to create, and to know who you want to target. 

Other tips:

• Think about the style of video that will show your authentic self
• Ask yourself what buyers will find most interesting about the house
• Keep videos under 2 1/2 minutes long
• Invest in creating good content 
• Tailor your marketing to the specific audience you're looking for 

Links mentioned:
Homesnap
Health app
Postmates
Waze