On this episode, we talk to Jason Pantana, coach and trainer at Ferry International, about how to build location authority on Google and capture search traffic. 

We discuss:

• Google My Business pages and how to direct people to them via relevant search terms
• what location authority is and how to build it
• how location authority leads to... leads
• why you need to lock in your N-A-P - name, address and phone number - so Google has confidence in who you are
• why it's critical to keep your social media profiles updated and accurate
• how to ensure that your website is helping with your SEO
• how to get good reviews
• how photos help build location authority
• common mistakes agents make with Google

Links Mentioned:
GeoImgr
Spotify
Apple Podcasts app
Audible
Notes app