Your marketing brings them in. Your sales turn them into profit. Stop mixing the two up.

In this snapshot, Tim Hyde and Adam Bude unpack why separating sales from marketing is the missing link for so many entrepreneurs. They explore how authenticity drives real connection, why saying “no” can actually build trust, and how stripping away the fluff in your process can make you more magnetic to the right clients.

You’ll discover:

• Why marketing and sales are not the same, and how treating them as separate powers up your results
• The real meaning of authenticity in business (and how it builds instant trust)
• How saying “no” from the right place can actually deepen client respect
• Why intention matters more than income, and how to spot when you’re chasing dollars instead of purpose
• A practical, human-first way to connect with clients that doesn’t rely on funnels or fluff

Business doesn’t need to be complicated. When you show up authentically and serve with intention, the right clients will find you, and they’ll stick around for all the right reasons. 

Listen to the full episode here

Apple - https://podcasts.apple.com/au/podcast/01-authentic-selling-for-building-long-lasting-relationships/id1697804814?i=1000666194385 

Spotify - https://open.spotify.com/episode/65YCb3feW7H4nvXMCMwWRh 

Watch the full episode on Youtube: https://www.youtube.com/watch?v=J6vWBD1GqII