We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed:

• authentic video
• VR "house rooms"
• storytelling and how to come up with topics
• building relationships with media and influencers
• how to create content while 'going about your day'
• enhanced listing photos
• social media marketing

 Links mentioned:

BoxBrownie

Grasshopper

WeChat

Wunderlist

PipeDrive

Contactually

DropBox

Genius Scan

Sign Easy

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