Winning is about negotiation versus capitulation. You may or may not agree with that but the truth of the matter is this: at the end of the day, what are you trying to accomplish?

Part of setting up a win/win in business is having a clear idea of what your goal is going in to the negotiation. If you are wishy washy, it comes across. In your ask, your body language and your spoken language. Those are the times where knowing the sneaky shit of the win/win would save you aloooooot of trouble.