114: Snooze, Don’t Lose: Revolutionizing Email Campaigns

Building an email list can seem daunting, especially if you are new to it. And while much is said about the joy of expanding our reach through email lists and subscribers, we don’t often talk about managing unsubscribes. For those that are new to email list building or with lists in their infancy, unsubscribes can be really painful and certainly disheartening. But in this quick episode, I want to share a tactic that has changed the way I manage my email list and keep those subscribers sticking around for more. It doesn’t have to be “all or nothing,” and this “snooze” tactic puts some control back in the subscriber’s hands. It really is a game-changer!