Inside Line | Where the industry finds its edge

Snowboard Evolution: Trade Tariffs, Fast-Entry Bindings, and Women Powering the Future - Episode 5


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What's fueling the next wave of snowboard innovation? Jen McVey, president of Nidecker Group North America and SIA board member, joins Inside Line from Switzerland after a major global sales meeting. She shares insights on the future of snow sports, industry challenges like tariffs, fast-entry bindings, and the power of female leadership. Don't miss her insider perspective on what's coming for winter 25/26.

With special guest:

Jen McVey, Nidecker Group NA

Related Links:

https://www.snowsports.org https://www.siainsideline.com https://www.ndk.group

Hosted by:

Kristin Carpenter and Nick Sargent

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Inside Line | Where the industry finds its edgeBy Snowsports Industries America