What happens when you try to build a business in a system that doesn’t always make the rules clear?

In this episode of So, How’s Business?, Alma sits down with Eunice Migwi, founder of Her Legacy, for a candid conversation about tax compliance, entrepreneurship, and what it really takes to build a sustainable business in Kenya and similar emerging markets.

Eunice shares how she turned her expertise in tax, accounting, and finance into a business after closing a previous venture, and why starting over forced her to rethink systems, pricing, partnerships, and long-term vision. From the realities of running a business with a friend, to the importance of building beyond the founder, this episode goes far beyond tax.

They unpack why most entrepreneurs don’t actually have a problem with taxes, they have a problem with confusion, poor communication, and lack of education. Eunice explains why compliance is less about fear and more about protection, how systems matter more than capital, and why many businesses struggle not because of taxes, but because of weak foundations.

The conversation also dives into motherhood, responsibility, fear, and starting again, highlighting how personal growth and business growth are deeply connected. Finally, Eunice breaks down what business owners and creators need to understand about VAT, turnover tax, withholding tax, record-keeping, and the common mistakes that quietly cost people money.

This is an honest, practical episode for founders, freelancers, creators, and anyone building a business in an imperfect system and learning how to do it anyway.

Connect with Eunice Migwi
Instagram: @herlegacyconsulting

Listen to more episodes of So, How’s Business?
Instagram: @sohowsbusiness

In this grounding and deeply honest conversation, Alma sits down with Debra Ouma-Weya, women’s leadership champion and founder of Positive Circles, a women-centred community built to support growth, connection, and self-advocacy across different seasons of life.

The conversation opens with an important discussion on menopause and perimenopause, why these transitions are often misunderstood, how they can affect women physically, mentally, and professionally, and why women need better awareness, language, and support around their health. From there, the conversation widens into leadership, mentorship, community-building, and what it takes to create spaces where women can grow without competition or performance.

Debra shares the journey of building Positive Circles from a small gathering into a thriving ecosystem, the realities of running a purpose-driven business, and the lessons she’s learned about resilience, alignment, and sustainability along the way.

They explore:

• Menopause and perimenopause, and why women’s health conversations matter beyond medicine

• Self-advocacy and understanding your body at different life stages

• The difference between networking and genuine community

• Mentorship across generations and supporting younger women

• Building Positive Circles and the pillars of money, career, business, personal growth, and impact

• Navigating leadership, identity, and purpose as a woman

• Balancing impact-driven work with sustainability and alignment

If you’re a woman navigating change, in your health, career, business, or identity, this episode offers perspective, reassurance, and a reminder that you don’t have to do it alone.

New episodes every Tuesday.
Nominate yourself or another woman founder to be a guest: ⁠https://shorturl.at/S0zue⁠
Follow the show on Instagram & TikTok: @sohowsbusiness
Subscribe for more stories amplifying African women in business.

In this grounding and deeply honest conversation, Alma sits down with AnnRita Njiru-Mugo, business strategist, ecosystem builder, and soon-to-be certified coach, whose career has spanned academia, entrepreneurship, climate impact, and supporting African women founders.

From lecturing at Strathmore University at just 22, to co-founding an EdTech startup during COVID, to coaching and mentoring founders across Africa, AnnRita breaks down what resilience really looks like for African women in business.

They explore:

• What resilience actually means in entrepreneurship

• How mindset shapes confidence, fundraising, and leadership

• Burnout, boundaries, and building systems that protect your wellbeing

• Why African women must unlearn suffering and embrace supported success

• The tension between motherhood, ambition, and identity

• Why resilience sometimes means letting go, not pushing harder

• How she’s transitioning into coaching and building a purpose-led career

If you’re a founder navigating a tough season, a mother balancing multiple roles, or a woman stepping into your next level — this episode will meet you exactly where you are.

New episodes every Tuesday.

Nominate yourself or another woman founder to be a guest: https://shorturl.at/S0zue

Follow the show on Instagram & TikTok: @sohowsbusiness
Subscribe for more stories that amplify African women in business.

At just 26, Grace Kimaru swapped her gumboots for grit and walked straight into a male-dominated hardware industry in Dandora, Nairobi — with no experience, no blueprint, and a whole lot of audacity.

In this episode of (So) How’s Business?, we unpack the real story behind the viral video where Grace celebrates her first-ever sale, and why that tiny moment meant everything after days of zero customers.

Grace and Alma dive into:

• How a simple WhatsApp status turned into a viral TikTok moment

• The emotional rollercoaster of starting a female-led hardware business in Africa

• Learning pricing, suppliers, and stock the hard way - including almost getting scammed buying cement online

• Being funded by her dad, why she sees it as a rare privilege, and the pressure of “not being allowed to fail”

• Building an honest, founder-led brand online with “unsexy” products like pipes, cement and chuma

• The cost of entrepreneurship: long days, lost social life, constant mental load

• Why Gen Z founders “jump first, cry in the middle, then keep going”

• What older founders and mentors need to know about supporting young women in business

If you love female entrepreneurship stories, African business interviews, and authentic founder journeys from African women success stories, this conversation will speak to you whether you’re on your first sale or your fiftieth.

This episode touches on:
African entrepreneurship podcast • Women founders in Africa • Women in business Africa • Female-led startups in Africa • How to fund your startup • How women run businesses in Africa • Women empowerment Africa

Follow (So) How’s Business? for more real, unpolished conversations with African women building businesses their own way.

Linda Muriuki, financial literacy educator and founder of Finance4Families, breaks down the real building blocks of generational wealth: money habits at home, family business systems, intentional conversations, and financial protection planning. No theory, just lived experience, cultural honesty, and practical strategy Kenyan families actually need.

In this deeply moving episode, Priscilla opens up about her journey through years of loss, grief, and rediscovering self-worth. After losing a baby and experiencing multiple miscarriages, she found herself questioning everything, her body, her faith, and her place in the world.But through that pain came purpose. While training to become a mindset coach, pregnant with her son after seven years of heartbreak, Priscilla began to rebuild her sense of worth from the inside out.Today, as a mother and coach, she helps others navigate their own insecurities and healing journeys with compassion and courage. Her story is a powerful reminder that even in our darkest moments, transformation is possible, and healing begins when we choose to believe we are worthy of it.https://linktr.ee/sohowsbusinessFollow Priscilla Instagram: https://www.instagram.com/priscillathemindsetcoach/Facebook: https://www.facebook.com/share/16ZZQ1Vbdi/?mibextid=wwXIfr

In this deeply inspiring episode, Mercy Achieng shares how her early life in Kibera shaped her purpose and fuelled her mission to create lasting impact.From watching her parents rise from poverty through grit and grace, she learned the true meaning of resilience. Today, she’s channeling that lesson into building a business that serves those who need it most.Her story is a reminder that perspective changes everything: what we see as challenges, others turn into purpose.https://etsirbellascholarship.org/https://www.instagram.com/etsirbelladesigns?igsh=dnc0ZzJkOW94ZGxrTo support Etsirbella Scholarship Fund, send to:Paybill 247247Account 538070

What does it really take to build a proudly Kenyan brand in an industry dominated by foreign ownership?In this episode of (So) How’s Business?, host Alma Mabachi sits down with Jennifer Odera, founder of T&Co, a premium tea brand on a mission to bring Kenyan tea ownership back home.Jennifer opens up about her journey from idea to execution—how she started T&Co, the hurdles she’s faces raising funds as a woman entrepreneur, and why value addition isn’t just good business—it’s an act of reclaiming Africa’s story.

For more real, unfiltered stories of African women building, breaking, and becoming, follow and subscribe @sohowsbusiness

https://linktr.ee/sohowsbusiness

No one prepares you for how personal building a business can get. The highs, the heartbreaks, and the moments you wonder if it’s all worth it.

For African women, it runs even deeper. We’re building dreams while raising families, managing expectations, and learning to thrive in the mess

Hosted by Alma Mabachi, So, How’s Business? is a raw, unfiltered podcast spotlighting the untold stories of African women entrepreneurs. Their pivots, failures, comebacks, and lessons from the messy middle of building something real.

Every week, Alma sits down with bold, brilliant women rewriting what success looks like on our continent.
These aren’t just business conversations- they’re human ones.

New episodes every week.
Follow and rate the show to join a movement amplifying the true nature of entrepreneurship for African women.