Season 2 is HERE, babes — and we are kicking things off with a glass of wine, birthday energy, and the most honest conversation about transition seasons, friendship shifts, and navigating the messy middle of life with grace, purpose, and a little bit of chaos.

In today’s episode, I’m diving into the real talk behind the last year of my life — the challenges, the growth, the people I’ve outgrown, the friendships I’ve strengthened, the moments that broke me open, and the clarity that came from sitting in the in-between. And yes… Kole makes his iconic husband cameo. 😂

If you’ve been going through a hard season, a confusing season, a rebuilding season, or a “who even am I anymore?” moment — this episode is going to feel like a warm hug, a hype sesh, and a mindset reset all in one.

We’re talking about:-- Why transition seasons are actually glow-up seasons in disguise
-- The friendships you outgrow vs. the ones you grow deeper with
-- What hardship teaches you about identity, alignment, and purpose
-- How to stay grounded when life feels messy
-- What turning 31 is revealing in my life, business, and brand

-- Why your next level ALWAYS requires a new level of you
-- How business, lifestyle, mindset, and wellness ALL evolve during realignment seasons

This episode is the official kickoff to a new chapter — in life, in business and in the So On Brand community.

Season 2 will be deeper, bolder, more intentional, more fun, and packed with real conversations, branding strategy, entrepreneurial advice, and behind-the-scenes life updates.

Whether you're in your comeback era, your healing era, your rebuilding era, or your “I’m stepping into something bigger but I don’t know what yet” era — this one’s for you.

Grab a drink. Take a breath. Let’s glow through this transition season together.

• Follow me on Instagram: @bayleestewart

If this episode spoke to your soul, take a screenshot and tag me!

In today’s episode, we’re diving into the real behind-the-scenes of what it looked like when I realized it was time to pivot. I’m walking you through the exact moment I knew my current strategy had reached its limit—and what I did next to completely transform my business.

We unpack:

• Why it’s not only okay, but necessary, to shift directions—even when things seem to be working

• The mindset shifts required to give yourself permission to evolve

• How I leveraged the pivot to create exponential growth

I also break down the three most important things I focused on after making that shift—actions that directly contributed to turning my business into a $300K per month operation.

If you’re feeling stuck, second-guessing your next move, or wondering if it’s time to go all in—this episode is the conversation you didn’t know you needed.

If it hits home for you, take a screenshot, share it to your stories, and tag me. I’d love to hear your biggest takeaway and cheer you on as you make your next bold move.

In todays episode we cover the current habits + routines that are keeping me on track with my goals, business + lifestyle.

I cover everything from what they are, how to implement and mindset on how to step into your authenticity when it comes to entrepreneurship so you can get real with yourself on what it is that you really need to level up + scale your business.

Its not about fitting in a box and doing what everyone tells you to do -- we all need different structures in life and you aren't going to scale or grow trying to do what everyone else is doing.

DM me your biggest struggle + lets talk about it!

I'm going to be doing episodes later on that DEEP DIVE into what my mornings look like, exactly what I do to wind down and the nitty gritty of my routines but for now -- take one thing and implement. Get 1% better everyday.

Be on the lookout for next weeks episode. We are going to talk about how I took my business from $50k to almost $300k a month [by the time it airs, it likely will be officially $300k. It all comes down to prioritizing the routines + habitual behaviors that we talk about today.

Thanks for being here! Lets get into it!

PS, if you like this episode dont forget to like it, leave a review and / or share it on the gram + tag me.

Welcome to So On Brand, the podcast. I'm Baylee Stewart and my purpose is to help female entrepreneurs, network marketers + aspiring business owners build a presence online through bold branding, authenticity + truly just being themselves.

Todays episode is all about how I got to where I am today [not only literally here, hosting a podcast show but also in business + life]. I can't wait to share my entire journey with you and hope that you take some value from all the things I've been through, can relate it to your own story and get the permission that you dont need, to go all in.

Your dream life is literally one decision away but the journey to become the person available for that dream life starts now. Lets get into it.

Lets connect on IG: https://www.instagram.com/bayleestewart_/

Ready to embrace your authentic voice + style. step into your boldest era?

Welcome to So On Brand with Baylee Stewart —the podcast for female entrepreneurs, creators, and hustlers ready to step into their boldest, most unapologetic era yet. This is your ultimate guide to showing up, standing out, and taking charge in life and business.

We’re talking about what it really means to be “on brand” in every aspect — whether it’s your social media presence, your business strategy, or how you carry yourself in your day to day.

Being on brand isn’t just about aesthetics — it’s about owning your authenticity and building a life that feels as good as it looks.

Every episode is loaded with raw, unfiltered advice on entrepreneurship, social media, branding, and leveling up. Plus, we’ll spill the tea on the routines, wellness hacks, and rituals that keep you thriving while you scale your empire. No fluff, no gatekeeping — just real talk about what it takes to elevate every aspect of your life.

Thanks for being here, babe. Lets get into it.

ps, if you love this podcast don't forget to share it on the gram, leave a review + subscribe.