Sarah Stahl, a marketer for over ten years, has stepped out with a fresh new take on what marketing should be.
In her new book, Made to Market: The Reimagination of Marketing and Branding for the Emerging Marketplace, Sarah shares fascinating details about how the marketing industry is often unethical, which breaks down the trust between consumers and businesses.
Sarah tells us how marketers and businesses can be ethical, trustworthy, and win customers with a special gift often feared to give: their story.
In this episode, Mitzi Eaker and Sarah explore how to stop selling and start storytelling, and how the marketing industry has evolved since the COVID pandemic.

www.sarahstahl.com

In this episode, Mitzi Eaker interviews Jason Stinson who has many years experience in commercial real estate.
Mitzi and Jason talk about what has changed in the real estate industry, with some extra tidbits about supply chain, inventory issues, and how it all relates back to real estate.

In this episode Mitzi interviews Mike Kozlik with Advantage Resources, Inc/TAB Central Alabama, an expert in business development and a privately owned business consultant. You'll learn about how business recruiting has changed in recent months, and how to make practical decisions when looking to increase your staff.

Linkedin: https://www.linkedin.com/in/mikekozlik
https://www.advantageresourcesinc.com
www.TABCentralAlabama.com

In this episode, Mitzi interviews Tynette Lynch, CEO of Aldridge Gardens and Director of Tourism and Hospitality for the City Of Hoover.
Tynette has over 30 years in the hotel industry in management, sales, and marketing. She will tell us about how hospitality and restaurant business has changed, and the surprising positive shifts that have happened at Aldridge Gardens.

Linkedin: https://www.linkedin.com/in/tynette-lynch-cha-55898112

Mitzi Eaker interviews Dr. Patrick Murphy, the Goodrich Chair of Entrepreneurship, a full professor, and Director of the Entrepreneurship Program in the Collat School of Business at the University of Alabama at Birmingham. Dr. Murphy gives his insight into the changes in the ever-evolving academia and entrepreneurship, particularly since 2020.

Dr, Murphy is a multi-award winning teacher and researcher, and is the Professor in Residence at Innovation Depot, the largest entrepreneurial co-working/incubation center in the southeastern USA, located in downtown Birmingham, AL. In 2017, prior to moving to Alabama, he was selected as Future Founder’s inaugural “Entrepreneurship Professor of the Year” across all colleges and universities in the state of Illinois. In 2016, he was named to AmericanInno’s “50 on Fire” for his impact on Chicago’s entrepreneurial ecosystem.

He is the author of "Mutiny and Its Bounty," published in 2013 by Yale University Press. He has published extensively in leading journals and outlets including Harvard Business Review, Entrepreneurship Theory and Practice, Academy of Management Perspectives, Journal of Small Business Management, and Entrepreneurship and Regional Development.

LinkedIn: https://www.linkedin.com/in/profpjm

In this first episode of So, What Has Changed? Mitzi Eaker interviews podcaster Natalie Cone. We explore what has changed in the podcasting world in the last couple of years, and talk about how much the industry has grown exponentially. 

To find out more about Natalie, visit her website at www.nataliecone.com.