I interviewed Michael Hartwig, chief operating officer of Advanced Imaging Technology in Richland, Wash.
During the discussion,nbsp;Hartwig and Inbsp;work backward, answering the So What question first, and then discussing how AITrsquo;s technology went from laboratory to marketplace. According to Hartwig, itrsquo;s important to 1) know when you have a technology thatrsquo;s valuable; 2) know when to make adjustments in the commercialization process; and 3) always start with the end in mind.