This week, fascinating client research on why people win and lose sales in the B2B world. The reason every salesperson gives as an excuse? That one doesn't even make the top 10.
Warning: includes the worst tender horror story I've ever heard. If I'd done this, I would have just moved to a hut in the forest for the rest of my life. Welcome to the Fuck-Up Hall Of Fame.

This week, fascinating client research on why people win and lose sales in the B2B world. The reason every salesperson gives as an excuse? That one doesn't even make the top 10. Warning: includes the worst tender horror story I've ever heard. If I'd done this, I would have just moved to a hut in the forest for the rest of my life. Welcome to the Fuck-Up Hall Of Fame.

So you lost the big sale. Want to know why?

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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So you lost the big sale. Want to know why?

So you lost the big sale. Want to know why?

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