Deposits. Everyone is looking for them, and no one seems to have the magic bullet---except John Ballantyne. Mark and John discuss the benefits of a commercial deposit focus and strategies to succeed in this line of business. 

IN THIS EPISODE:

• [0:44] Mark explains what today’s episode is about. 
• [2:12] John discusses his background and how he became CEO of Tru Treasury, and he talks about being a Blackhawk helicopter aviator. 
• [4:43] John goes into the details of starting Tru Treasury during Covid.  
• [8:59] Mark and John discuss why knowing which core system is used is important. 
• [13:58] John and Mark reflect on how in 1998, the rules changed to permit credit unions to engage with businesses and what makes a credit union successful in meeting the needs of a business member. 
• [20:17] John says credit unions are about people helping people and how if you have the right services, the deposits will follow.
• [27:03] John advises credit union executives on the best opportunities over the next few years and taking advantage of low-hanging fruit.

KEY TAKEAWAYS: 

• [4:51] John describes how he had time to figure out the treasury management services and be a third-party provider to credit unions.
• [9:16] John discusses why you need to know the core system the credit union is using.
• [15:29] John describes what makes a credit union successful when serving the complete business member.

RESOURCE LINKS:

Mark Ritter Website

MBFS - Website

Mark Ritter - LinkedIn

Tru Treasury - Website

John Ballantyne - Tru Treasury LinkedIn

BIOGRAPHY: 

John Ballantyne has been the CEO of Tru Treasury since its founding. After a distinguished career in the US Army, John spent several years working in the treasury management area for a large bank and owning his own financial services firm.