In this laugh-out-loud edition of Hot Takes, Alysse Bryson, Lane Kennedy, and Tamar Routly tackle the ultimate sober pop-culture curveball: a New Zealand company launching “alcohol-free wine” for pets. From “Pinot Meow” wordplay to capitalism’s cuteness complex, the trio debates whether sobriety has gone too far—or just gone mainstream. Expect irreverent humor, quick-witted banter, and a reminder that the sober movement is officially everywhere… even in your dog’s water bowl. 

Takeaways: 

• Pet-friendly “non-alcoholic wine” is a real (and weird) thing. 

• The sober movement is booming—and marketers are cashing in. 

• Capitalism meets cuteness in the new sober-product craze. 

• Sometimes sobriety needs a sense of humor to stay grounded. 

• • Staying sober matters—but laughing about it matters, too. 

  Key Timestamps: 

   00:00 Sobriety has gone to the dogs – literally. 

   04:00 Pet wine, Prozac for dogs, and the marketing of “calm.” 

   06:00 Gluten-free lip gloss? Alysse draws the line. 

   09:00 Lane’s pet stroller confession (and public scandal). 

   12:00 Can recovery culture jump the shark? 

   15:00 Final take: Sobriety is officially cool—maybe too cool. 

  Notable Mentions: 

  • “Mutley” Alcohol-Free Pet Wine (New Zealand) 

  • Liquid Death – the sober cool-kid water brand 

  • The Sober Curator’s “Happy Every Hour” segment 

  CTA: 

  Subscribe, leave a review, and send us your favorite weird sober news stories at ⁠[email protected]⁠. 

  Connect with Us: 

  • Website: ⁠www.thesobercurator.com⁠ 

  • Facebook: @The Sober Curator 

  • Instagram: @thesobercurator 

  • X: @thesobercurator 

  • YouTube: @thesobercurator 

• • Pinterest: @thesobercurator 

  Follow & Subscribe: 

   If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. Plus, the first 50 reviews on Apple Podcasts can win a limited-edition Sober Curator fanny pack! 

  Send Feedback: 

   Email us at ⁠[email protected]⁠ — we’d love to hear your stories or see your weirdest sober finds. 

  Getting sober matters. Staying sober matters more.