Social Agents Club Podcast

How are you keeping in touch with your database to get more repeat and referral business? Sick of sending that “just checking in…” email and not hearing back? Not sure how to stay top-of-mind without feeling awkward or salesy? 🙈 In this podcast episode, we’re talking about a surefire strategy to stay in touch in a powerful and fun way. This strategy almost acts like a CRM - but focused on gratitude and gifting. Check out the episode to find out how you can start implementing this today. 🤘

>> Join the Systematize Your Social Membership!

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And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉 Follow now!

So...which person are you most like?

I currently have 4,754 unread emails in my inbox. Zach has 3. 🤣🙈

Either way - take a moment to think about how many emails you get each month. It’s a lottttt, right? While email is getting more and more cluttered, it’s time to start diversifying your real estate marketing.

👉 Snail mail has been considered totally outdated, but what if I told you that it has been one of the #1 driving forces when it comes to marketing our real estate business? In this episode, we’re talking all about how snail mail can seriously transform your business.

>> Agent Rise Coaching with Neil Mathweg

>> Join the Systematize Your Social Membership!

Please consider rating and reviewing the show! Click HERE, scroll to the bottom, tap to rate with 5 stars, and select “Write a Review.” We appreciate it more than you know!

And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉 Follow now!

Is your database a hot mess? 😂 Need some structure around your marketing when it comes to your sphere? In this episode, we’re talking all about database organization for maximum growth in your business.

You’ve heard it before - The more people that are in your database, the bigger your business will be, right!? But your database isn’t just a list of names you hope will buy or sell with you someday - they are your KEY to a profitable, sustainable business you love. 💯 

>> Join the Systematize Your Social Membership!

>> Podcast Episode #5 - The 1 Thing Your Social Media Strategy Is Missing

>> Zapier

>> Agent Rise Coaching with Neil Mathweg

Here at the Social Agents Club, we want your social media to help you be popular 💁‍♀️ - but also (and more importantly), profitable. In this episode, we’re talking about the 1 thing your social media strategy may be missing in order to get you more of the latter. 🤗

If you are posting consistently - awesome. 👏 If you are posting AUTHENTIC content that shares who you are beyond just real estate - awesome. 👏 If you’re building a community through your social media presence - awesome. 👏 

👉 BUT - if you don’t have a clear strategy for how you’re getting people OFF your social media, then this episode is for you. The thing is - you don’t REALLY have control over how you show up on social media. Only around 6% of your audience is actually seeing your content. That’s leaving a ton of people out, isn’t it!? Social media is super important, but there is more work that needs to be done.

THEN you can follow up with these people in a way that makes sense to them (and you!), and in a way where they will be more likely to actually SEE your content. When they are in your database and you know their motivations and goals, you can set up your follow up system specific to them.

If we are being strategic in our social media content about building our business - we need to add in a lead magnet system. This lead magnet will help lead people down the line to working with us as their Realtor...from a like to the closing table - it bridges the gap.

What is a lead magnet?

A lead magnet is an extremely helpful tool that people will want to get from you in exchange for their contact information. Adding a well-crafted lead magnet to your strategy will help you balance attracting engagement to your platforms while also being strategic in generating new leads.

3 characteristic of a great lead magnet:

 ✅ Short & sweet

 ✅ Offers a quick win

 ✅ Addresses a problem or pain-point

Some lead magnet examples:

Now that we know the importance of your lead magnet system, let’s review the steps you’ll need to take to get this lead magnet prepped and out to the universe:

 STEP #1 : Create your lead magnet

You can create your lead magnet as a simple google doc, spreadsheet, or PDF created in Canva. Don't overthink this! People want the INFORMATION, not just a pretty presentation.

 STEP #2 : Create a place to "house" your lead magnet

You will need a link that you can send people when they sign up for your lead magnet. Most likely, you can probably do this through your website provider if you have one, or you can save your PDF as a website in Canva.

 STEP #3 : Create a landing page

Your landing page must have a way to collect contact information (name and email). You probably have this capability through your website provider or CRM. If not - you can even do this on a Google Form and then link your lead magnet in the thank you comments when people submit their responses - don't be afraid to get scrappy!!

 STEP #4 : Solidify your follow-up plan

When people sign up for your lead magnet, you'll want a great follow-up plan to make sure you're nurturing the relationship until they are ready to buy or sell. This will be specific to you and how you like to run your business.

Remember - your purposeful posts may not get as much engagement or likes, but they are still a super important part of your strategy. Don’t get discouraged if people don’t flock to your lead magnet. We call it a sales funnel for a reason - it starts big and funnels down to a small group of qualified buyers or sellers. Keep posting your content as a reminder to your sphere that you are a Realtor and you have a library of great resources for anyone who wants to buy or sell. 💪

>> [FREE GUIDE] - 10 Lead Magnet Ideas

>> Social Agent Template Pack ($47) - includes a buyer and seller packet, 4 lead magnets, and a closing packet

>> Canva

Please consider rating and reviewing the show! Click HERE, scroll to the bottom, tap to rate with 5 stars, and select “Write a Review.” We appreciate it more than you know!

And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉 Follow now!

If you’ve been spinning your wheels on social media - trying to come up with new content, trying to figure out what it means to have a content strategy, trying to actually get leads and sales through social media - this episode is for you!

Does this sound familiar? You know you need to post something on social media and you don’t know what to post, so you come up with some random idea or cleaning tip, and post it. Then a few days or weeks later, the same thing happens and you post something random again.

Your motivation is not knowing what to post and feeling pressured to post something. THIS is what we call the never-ending content dilemma.

Think of it like a circle - you don’t know what to post, which leads to a random piece of content. Then you don’t know what to post and that leads to another random piece of content, and it happens over and over and over again.

This can lead to frustration (low engagement or leads from your efforts), stress (you’re constantly thinking you need to be working on your social media), and burnout (what’s the point of social media if it doesn’t get me anywhere?!).

Let's stop that. 😊 CLARITY is the mindset shift that is going to take you from point A to point B : from a disorganized, discombobulated, lack of strategy - to a well-oiled machine of a business. CLARITY will help you go from not getting engagement on your social media content - to a purposeful, well-thought-out, lead-producing strategy.

So - instead of not knowing what to post being your motivation to post, let’s first clarify what your goals are. Then, your motivation for your posts will be that specific goal, and each piece of content that you create will point back to that goal.

So let’s talk about these goals in more detail - of course, these will be specific to you and your business. In our last podcast episode, we talked about the 3 types of posts you need to make each week:

     #1: PURPOSEFUL POSTS

The goal for this type of content is to grow your business and get more leads. Examples of these posts would be: buyer/Seller Tips; new listings, proof of success; lead magnets

     #2 : PERSONAL POSTS

The goal for this type of content is to invite your audience into YOUR story. Examples of these posts would be: showing your FACE, what you’re doing during the day, goals, struggles, successes, things you’re working on, favorite things, etc

     #3 : ENGAGEMENT POSTS

The goal for this type of content is to get more likes, comments, and shares - to really get people talking. Examples of these posts would be: asking engaging questions like advice or the best places to get a cheeseburger, etc.

This will guide you through an exercise to prepare a well-rounded, engaging, AND business-building content strategy quickly and easily

It will also encourage you to have FUN with your social media strategy because you can post about things that excite you - not just real estate

When you first clarify the GOALS of your social media content, you’ll be able to easily create content that actually serves a PURPOSE in your business. Stop getting distracted by shiny objects in your marketing, or trying to go viral - this is not the point of your social media content. The most important thing is that your social media is…SOCIAL! 🤗 It's time to get engaged and engage others. In order to do this at a high level, you need a SYSTEM to stay CONSISTENT (this is the hill I will die on!). 

 👉 If you need help with this - i have a great resource for you: How To Plan 1 Month of (QUALITY) in 15 Minutes. Be sure to grab it so you can get started with a quick win in your social media strategy.

>> Podcast episode #003 : Simplify Your Social Media With 3 Posts A Week

>> [FREE GUIDE] - How To Plan 1 Month of Content in 15 Minutes

Please consider rating and reviewing the show! Click HERE, scroll to the bottom, tap to rate with 5 stars, and select “Write a Review.” We appreciate it more than you know!

And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉 Follow now!

I don’t know about you, but social media can feel totally overwhelming. I know it’s so important and it’s literally what I do for a living, but sometimes I feel like I need to seriously simplify or even take a break from it. In this episode, I’m going to break down the 3 posts you can make weekly to kill it on social media…and forget about the rest.

It’s one of the best ways to grow your business these days. It’s almost like a free billboard, PLUS a way to build community. That’s right - we’re talkin’ all about social media. 👩‍💻

In this episode, we’ll walk you through 3 Mistakes You’re Making When Trying To Market Yourself On Social Media. Are you making any of them? PLUS - get access to some great tools to help you beef up your social media strategy and start seeing more results. 💪

🚫 MISTAKE #1 : Using generic templates

🚫 MISTAKE #2 : Only posting about real estate

🚫 MISTAKE #3 : Not having a CTA Remember - your social media is a way to build a “CULT-ure” of raving fans (Russel Brunson, Expert Secrets).

In this episode, I’ll teach you how to craft a well-rounded social media strategy that balances your personal content with purposeful, business-building content. And if you’d like some help, be sure to check out my free guide - Plan 1 Month of Content In 15 Minutes!

👉 PLUS - we’re excited to announce our brand new Systematize Your Social Membership that will be open soon! Get on the waitlist and be the first to know when the doors are officially open. Each month, you’ll get access to brand new content within my 4-Pillar Social System to exponentially grow your business while saving you (tons) of time. Stay top-of-mind. Strategically communicate with your sphere. Get referrals by serving your community. Stay social.

>> Plan 1 Month of Content In 15 Minutes

>> The Social Agent Template Pack

>> Join the Waitlist for the Systematize Your Social Membership

Please consider rating and reviewing the show. We appreciate it more than you know! 

And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉

Who the heck are we, anyway!? In this episode, meet Ally & Zach - Realtors from Madison, WI who are passionate about building a business they love, and creating systems to make their biz run seamlessly.

First, we’ll talk about clarifying your customer journey, and why you should care about it. Our 4-part customer journey starts with Phase 0 - attracting an audience. The rest is as follows:

👉 PHASE #1 : When a buyer/seller officially becomes a lead in your database

👉 PHASE #2 : When a buyer/seller has met with you for a buyer or listing consultation

👉 PHASE #3 : When a client has a signed contract

👉 PHASE #4 : Closing and after

From there, we discuss the ways we can automate repetitive tasks throughout each phase. Our 3 examples from this episode are:

✅ Buyer/Seller Questionnaires before your consultations (be sure to grab my questionnaire templates HERE)

✅ Zapier to connect all your apps and help you automate (check them out HERE)

✅ Follow-Up System (in this episode, we talk about “Coming Soon” texts)

PLUS - we’re excited to announce our brand new Systematize Your Social Membership that will be open soon! Get on the waitlist and be the first to know when the doors are officially open. Each month, you’ll get access to brand new content within my 4-Pillar Social System to exponentially grow your business while saving you (tons) of time. Stay top-of-mind. Strategically communicate with your sphere. Get referrals by serving your community. Stay social.

>> Buyer/Seller Questionnaire Templates

>> Zapier

>> Join the Waitlist for the Systematize Your Social Membership

Please consider rating and reviewing the show. We appreciate it more than you know!

And also - don’t forget to subscribe/follow the podcast! Then you’ll never miss a chance to hang out with us. 😉