Welcome to Social Cast, brought to you by Socialbakers! We are a social media marketing platform that offers end-to-end solutions to fellow marketers out there. Our Socialbakers experts live and breath everything social media, and want to share their knowledge and expertise with the rest of the world! On this podcast, you'll learn about social media marketing best practices, upcoming trends, and insights based on our exclusive in-house data and more!
In this episode, we dive into the latest social media trends based on Socialbakers Q2 2019 data.
The data shows that it’s crucial for marketers to closely monitor and optimize their paid strategy across all channels, because one broad strategy isn’t good enough. Marketers who aren’t putting most of their efforts into paid social media campaigns have fallen behind the rest of the competition.
We also discuss key data on platform engagement, trends in CPC and CTR, best converting ad placements, and the latest influencer marketing numbers.
### Unlock the full Trends Report Here
* [Trends Report](http://bit.ly/2L5gODe)
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