Join us for your weekly social fix in the Opus Media Productions studio. We are keeping you up to date, on the go, making sure you are READY to smash your social media strategies this week…

Join us this week as we discuss our updates on the AI bots for celebrities, Instagram’s new ‘views’ focus and Youtube’s new ads that are sure going to be driving us crazy!Follow us on Instagram, TikTok and Linked In for all the latest information and behind the scenes of the @socialcommuterpodcast !

Equally, you can follow us individually on LinkedIn @Eloise Fenwick and @Georgia Smith

We are looking a little different this week in the gorgeous Opus Media Productions studio in Shrewsbury!

If you are a creative based in Shropshire, Cheshire or staffordshire, we can’t recommend this studio enough for everything music recording, podcasting etc.

You can check them out here:

https://opusmediaproductions.co.uk/

Want to read more about something we’ve discussed?

Links below! 👇

Insta blocking Screenshots of Temporary DM

shttps://www.socialmediatoday.com/news/instagrams-looking-to-add-screenshot-blocking-for-temporary-dms/723663/

LinkedIn Will Now Enable Brands to Sponsor User Generated Newsletters

https://www.socialmediatoday.com/news/linkedin-will-now-enable-brands-to-sponsor-user-generated-newsletters/723662/

Instagram Updates Metrics to Focus Creators on ‘Views’

https://www.socialmediatoday.com/news/instagram-updates-metrics-to-focus-creators-on-views/723645/

YouTube Tests Picture-In-Picture Ads for Live Streams

https://www.socialmediatoday.com/news/youtube-tests-picture-in-picture-ads-for-live-streams/723390/

Meta Explores Celebrity-Voiced AI Chatbots

https://www.socialmediatoday.com/news/meta-explores-celebrity-voiced-ai-chatbots/723250/

TikTok added new feed “Explore”

https://x.com/oncescuradu/status/1820188056147951623?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1820188056147951623%7Ctwgr%5Ed2c01970659f81b8801e992856545d4e370aa5c9%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Foncescuradu2Fstatus2F18201880561479516233Fs3D46key%3D4b0087cf32cc6d62cb7b454ce9e53249

Instagram new notes features

https://www.threads.net/@lindseygamble_/post/C-KtpJ4gDWc?xmt=AQGzKOjctG4VbtMJYPS7LE3pOlpR7CI8GsRh882jvSmykr4

X Removes All Ads for Premium+ Subscribers

https://www.socialmediatoday.com/news/x-removes-all-ads-for-premium-subscribers/723669/

Facebook Offers First-Time Rule Violators a Way To Avoid Penalties

https://www.socialmediatoday.com/news/facebook-offers-first-time-rule-violators-a-way-to-avoid-penalties/723652/

Welcome to Social Commuter – your go-to podcast for staying ahead in the ever-evolving world of social media marketing! Each week, we deliver the latest trends, essential platform updates, and spotlight inspirational accounts to help you craft winning social media strategies.

LinkedIn have added verification for company pages.

https://www.linkedin.com/pulse/introducing-linkedin-page-verification-linkedin-for-mktg-a3njc/?trackingId=TDqo3q4XsG6hRnLlqBe4FQ%3D%3D 

Threads now highlights relevant trending topics above posts

https://www.threads.net/@mosseri/post/C-Dw_SHvAYK?xmt=AQGz9dGCd7hhufoIISwFjJefbFLsfTsp9OoL-gROeqAlXN4 

WhatsApp could soon get Instagram's double-tap to react gesture

https://www.androidauthority.com/whatsapp-double-tap-reaction-3465759/ 

Instagram announce their new AI studio

https://www.instagram.com/p/C-BgvjCxror/?utm_source=ig_embed&ig_rid=9939b8e9-f064-481e-b285-19e2f9b2036e  

Meta Business Suite now allows users to edit their stories

https://www.threads.net/@oncescuradu/post/C95AiaroBaK?xmt=AQGzaJ7_wDI0qIdyofnuwI1srkHrTE6rkEf5NECn6kjR9bA 

TikTok playbook

https://www.tiktok.com/business/en/blog/tiktok-2024-cpg-playbook-blog  

Meta Retires Celebrity-Styled AI Bots

https://www.socialmediatoday.com/news/meta-retires-celebrity-styled-ai-bots/722974/

Snapchat is a Key Social Shopping Platform

Welcome to Social Commuter – your go-to podcast for staying ahead in the ever-evolving world of social media marketing! Each week, we deliver the latest trends, essential platform updates, and spotlight inspirational accounts to help you craft winning social media strategies.

Whether you're managing a brand, building a personal profile, or just staying on top of your social media game, our episodes are packed with actionable insights and expert advice tailored just for you. 

This week we are joined by the incredible Sophie Baldwin founder of digital marketing business Brand Nerd and maternity wear company The Mums Collective!

Join us every week as we dive into:

Trends to Watch: Discover the hottest trends shaping the social media landscape and learn how to leverage them to boost your engagement and reach.

Platform Updates: Stay informed with the latest updates from major social media platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, and more. We break down what these changes mean for you and how to adapt your strategies accordingly.

Creators Of The Week: Get inspired by following accounts that are killing it on social media. We feature creative influencers, brands, and campaigns that can spark new ideas and elevate your content game.

Tune in to The Social Commuter Podcast to ensure your social media strategy is always on point and ahead of the curve. Hit subscribe and get ready to make your mark in the social media world!

Stay connected with us on Instagram, TikTok and Linked In @socialcommuterpodcast and join the conversation using #SocialCommuter.

Links to features discusses:

Instagram’s Live Tips 

https://www.socialmediatoday.com/news/instagram-shares-tips-how-maximize-live-streams/722218/ 

Grok AI chatbot

https://www.socialmediatoday.com/news/x-rolls-out-new-ways-use-grok-ai-chatbot/722351/ 

TikTok Thumbnails 

https://www.socialmediatoday.com/news/tiktok-adds-custom-thumbnail-option-clips/722350/ 

Meta paid ads

https://www.socialmediatoday.com/news/metas-added-new-way-incorporate-offers-your-ads/722058/ 

LinkedIn turns to AI and games to build ‘daily habit’ among users

https://archive.ph/m82HJ#selection-3017.0-3017.164

Threads are rolling out a feature that lets you pinch your screen to merge your uploaded images

https://www.threads.net/@aylopop/post/C9v-5ZNJ2FL?xmt=AQGzXKd6rQ9tV_YhY4leOCjabfxz8mRnQRZ8IcPApNeMPbU 

YouTube Adds Option To Save Music From Shorts 

https://www.socialmediatoday.com/news/youtube-adds-option-save-music-shorts-channel-management-guide/722219/ 

Creators : @cestclau @ilonamaher

Welcome to Social Commuter – your go-to podcast for staying ahead in the ever-evolving world of social media marketing! Each week, we deliver the latest trends, essential platform updates, and spotlight inspirational accounts to help you craft winning social media strategies.

Whether you're managing a brand, building a personal profile, or just staying on top of your social media game, our episodes are packed with actionable insights and expert advice tailored just for you. Join us every week as we dive into:

Tune in to The Social Commuter Podcast to ensure your social media strategy is always on point and ahead of the curve. Hit subscribe and get ready to make your mark in the social media world!

Stay connected with us on Instagram, Tiktok and Linked In @socialcommuterpodcast and join the conversation using #SocialCommuter.

Links to features discusses:

X Community Notes

https://www.socialmediatoday.com/news/x-allow-users-request-community-note-posts/721842/

Tiktok partners with distro kid 

https://www.socialmediatoday.com/news/tiktok-partners-distrokid-help-emerging-musicians-maximize-app/721836/

Meta Release Holiday marketing guide 

https://www.socialmediatoday.com/news/meta-publishes-holiday-marketing-playbook/721829/

Snap Sports

https://newsroom.snap.com/en-GB/snap-sports-network 

Instagram carousel posts with different photo sizes

https://www.threads.net/@theahmedghanem/post/C9SHNWqNHoI?xmt=AQGz67dTQ-0EF78OvScBuIWfJ_p_RPioQFd2dz-cLWa-KWU 

YouTube Voiceover

https://www.theverge.com/2024/7/11/24195934/youtube-shorts-new-features-voiceover-auto-captions 

Insta message options

https://x.com/ahmedghanem/status/1811432245972066458?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1811432245972066458%7Ctwgr%5Eb0f7ad10881f81f1146f19b34b43605c56f42826%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Fahmedghanem2Fstatus2F18114322459720664585Ckey%3D4b0087cf32cc6d62cb7b454ce9e53249 

Pinterest AI

https://medium.com/pinterest-engineering/building-pinterest-canvas-a-text-to-image-foundation-model-aa34965e84d9 

YouTube Spaces

https://www.lindseygamble.com/blog/youtube-tests-new-reddit-like-community-spaces-feature-for-creators-and-viewers-to-share-posts-and-interact 

Notes on Feed posts or Reels

https://www.threads.net/@instagram/post/C9khM1gPZsr?xmt=AQGzJGmpwZw9RCRlR44LxBtqz6En2BJeh2fj3jCNq1RSD04 

Instagram Super Like

https://www.threads.net/@alex193a/post/C9fkNtkOV2K?xmt=AQGzppVI64vfcP8aLCVuNzJEO_fpV6c6mzg7D2TdoKy6mHM 

Facebook Caption Recap

https://www.threads.net/@cmcalgary/post/C9ffm1dpTOk?xmt=AQGzK-ucD3coclzDyc-oOO0Wz9iF00tFe1oBZW8Q95SSFuk 

TikTok Adds events

https://newsroom.tiktok.com/en-gb/tiktok-partners-with-eventbrite-to-simplify-event-promotion-and-creation-for-the-global-tiktok-community-uk 

Do you work in marketing? Or maybe run a business and want to create the best social media strategy? We help you keep up with the big players in the industry, staying up to date on significant social media platform updates, trends to be jumping on and inspirational accounts every week to make your social strategies pop.

This week, we are discussing TikTok’s new £1 Million club, the top ways to optimise your reels for performance and improving your Linked In engagement. Trends have been consistent this week, with content generally doing really well. Jump on these now to get the full benefits of trending audios.

Our creators of the week this week are @brooklynandbailey because of their insanely smart PR strategy around the pregnancy announcement of one of the twins as well as @chelestee for their relatable content!

Keep up to date with us on Instagram, Tiktok and Threads @socialcommuterpodcast

New Episodes out every Monday 6AM on Apple Podcasts, Amazon, Spotify and Youtube!

Links to features discussed:

Instagram reels tips

https://www.socialmediatoday.com/news/instagram-shares-tips-for-reels-creators/721054/linked in sponsored newslettershttps://www.socialmediatoday.com/news/linkedins-rolling-sponsored-newsletters/720930/Tiktok ad spend https://www.socialmediatoday.com/news/big-brands-reduce-tiktok-ad-spending-ahead-us-removal/720923/Youtube shorts add yours https://www.socialmediatoday.com/news/youtube-tests-add-yours-sticker-shorts/720903/TikTok £1M clubhttps://www.socialmediatoday.com/news/tiktok-launches-program-attract-more-uk-merchants/720798/TikTok now allows you to upload a custom thumbnail from your gallery directly in the app!https://www.threads.net/@jonahmanzano/post/C8_5pdXJ_q1?xmt=AQGzL9jQ79ISLt6AEo1p_yLoaVNJEj69-C2TB18jSNjd3ck Spotify comments on podcast episodeshttps://www.theverge.com/2024/7/9/24194612/spotify-podcast-comments LinkedIn "weekly sharing tracker"https://www.threads.net/@yassermasood/post/C9Pr8KEMKMK?xmt=AQGzuRadj4eqh6609RTRwMLdGhyQn9AokCYLqtsMaImoNmk

Rumoured TikTok are venturing into the subscription-only video space.

Instagram chief Adam Mosseri says Instagram don't plan to do long-form video. https://www.instagram.com/p/C9NYwGnpOEv/

Do you work in marketing? Or maybe run a business and want to create the best social media strategy? We help you keep up with the big players in the industry, staying up to date on significant social media platform updates, trends to be jumping on and inspirational accounts every week to make your social strategies pop. 

This week, we are discussing the power of shareable content according to instagram’s founder Adam Mosseri, TikTok’s incredibly helpful new function and back to school marketing guides published by the platforms themselves.

Trends have been consistent this week, with content generally doing really well. Jump on these now to get the full benefits of trending audios.

Our creators of the week this week are @mosseri because of his educational expertise and effortless marketing knowledge and superiority as well as @valerie_sanders

Keep up to date with us on Instagram, Tiktok and Threads @socialcommuterpodcast

New Episodes out every Monday 6AM on Apple Podcasts, Amazon, Spotify and Youtube!

Links to features discussed:

Insta Podcast 

https://www.socialmediatoday.com/news/instagram-shares-growth-tips-new-podcasts/720538/

Instagram Sends 

https://www.socialmediatoday.com/news/instagram-chief-reiterates-sends-now-key-focus/720531/

TikTok Clips 

https://www.socialmediatoday.com/news/tiktok-updates-option-download-clips-without-watermark/720401/

TikTok Chatbot

https://www.socialmediatoday.com/news/tiktoks-developing-new-ai-chatbot-genie/720397/

Back to School Marketing Guide

https://www.tiktok.com/business/en/blog/back-to-school-marketing-playbook

Instagram is working on "shared access”

https://www.threads.net/@alex193a/post/C8r9aeiOgkB?xmt=AQGzc0pwpiZ1lADBc1RkEsl_-RG3wxvygDM8ZJts4E9BAqI 

YouTube custom thumbnails

https://www.androidpolice.com/youtube-custom-playlist-artwork-leak/ 

Threads Reaches 175 Million Users

https://www.socialmediatoday.com/news/threads-reaches-175-million-users-on-one-year-anniversary/720651/ 

We have your social media strategies for the week sorted!For once, this week we are thrilled to be talking about something good X has done with their new Ads academy along with many more must know updates!

Keep updated on the latest trends you need to be JUMPING on this week and we even have inspirational accounts to inspire your creativity and excel in your social media! This week's creators are @hanauchocolatand @givehugz

If you are interested in any particular features discussed, the stories are linked below! 👇

Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week!

Links To The Features Discussed:

TikTok Deal Days https://www.socialmediatoday.com/news/tiktok-launches-big-brand-deal-days-to-promote-in-stream-shopping/720121/

X Ad Academyhttps://www.socialmediatoday.com/news/x-formerly-twitter-launches-x-ads-academy/719985/

TikTok Trend Insights

https://www.socialmediatoday.com/news/tiktok-shares-updated-trend-insights-marketers/719846/

Share Pinterest Board To Other Apps

https://www.socialmediatoday.com/news/pinterest-adds-options-sharing-pin-boards-other-apps/719824/

Instagram Livestream

https://techcrunch.com/2024/06/20/instagram-now-lets-users-livestream-exclusively-to-their-close-friends-list/ Instagram Recent Stories

https://x.com/oncescuradu/status/1804640970606002308?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1804640970606002308%7Ctwgr%5E7cca6d1d98409237412f685e140a6d7dacc22d72%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Foncescuradu2Fstatus2F18046409706060023083Fs3D46key%3D4b0087cf32cc6d62cb7b454ce9e53249

Welcome to the Social Commuter Podcast, the marketing podcast where we keep you up to date, on the go. Join us this week as we discuss YouTube’s new community notes, the new social platform ‘Whee’ and virtual characters on TikTok.

Hosted by Eloise Fenwick and Georgia Smith, social media managers, Social Commuter dives into the latest platform updates, trends and creators you need to know this week! Whether you're a marketing professional or giving your small business social media a go, you'll find useful strategies, the latest trends and updates you need to be utilising that will boost your accounts with the algorithms and make you ready to conquer every meeting this week!

In this episode, we chat with the incredible marketing professional Abigail Kempson from Brand Hackers.

Each episode features discussion, content ideas, strategy insights and inspiration, with the occasional guest speaker. Our mission is to keep marketers up to date in our ever-evolving industry, and we do this by giving you all the info you need to get your accounts thriving each week.

Join Us:

New Episodes every Monday!

Listen on Spotify, YouTube, Amazon and Apple Podcasts!

Follow Us: @socialcommuterpodcast on Instagram, TikTok and Linked In.

Links Discussed:

TikTok business characters 

https://www.socialmediatoday.com/news/tiktok-enable-business-create-virtual-characters/719194/

YouTube community notes 

https://www.socialmediatoday.com/news/youtubes-testing-own-version-community-notes/719190/

TikTok image search 

https://www.socialmediatoday.com/news/tiktok-adds-image-search-for-similar-products-in-tiktok-shop/718819/

TikTok's owner just quietly unveiled its new Instagram competitor

https://www.androidpolice.com/tiktoks-parent-company-launches-new-app/ 

TikTok will soon launch some advanced editing features

https://twitter.com/oncescuradu/status/1803004657482035597 

Add links on TikTok

https://www.threads.net/@jaskaransainiz/post/C8U10MpNfPu?xmt=AQGzvGdlO9S_1IpjtMhqfAwVjXH_AUTow9IhDmLxkwvJt38 

Threads API

https://www.threads.net/@mosseri/post/C8WaVxRO3oH?xmt=AQGz0XEXuGBxDBo9wh-mOuOCnEHary-AdcOj7gJiG3ia5do 

Facebook now housing the Caption test and Cover test features 

https://twitter.com/oncescuradu/status/1803002174932185448?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1803002174932185448%7Ctwgr%5E7289284ec87de3ed6fe203c9a75f893848534f27%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Foncescuradu2Fstatus2F18030021749321854483Fs3D46key%3D4b0087cf32cc6d62cb7b454ce9e53249 

Creators 

@dadsocial 

@milliejanerichardson

We have your social media strategies for the week sorted!

This week, we discuss social media’s headline for the week- BeReal being sold for £500M, along with features to be making the most of on Linked In Premium and Instagram now advertising on stories?!

Keep updated on the latest trends you need to be JUMPING on this week and we even have inspirational accounts to inspire your creativity and excel in your social media! This week's creators are @aimeesmalex and @henryoscarmoores

If you are interested in any particular features discussed, the stories are linked below! 👇 Follow us on Instagram and TikTok- @socialcommuterpodcast for all the latest. 🎙️ See you next week! Links To The Features Discussed:

Linked In Premium Company Pages

https://www.socialmediatoday.com/news/linkedin-launches-premium-company-pages/718939/

Pinterest AI Ad tools

https://www.socialmediatoday.com/news/pinterest-announces-expanded-ai-ad-tools-to-enhance-performance/718917/

X User Insights

https://www.socialmediatoday.com/news/most-x-users-rely-on-the-app-for-news-content-research-shows/718792/

Instagram Ads on Stories https://www.socialmediatoday.com/news/instagram-tests-new-ads-overlaid-on-user-stories/718802/

Be Real Sold

https://www.socialmediatoday.com/news/bereal-sold-to-french-video-game-developer-for-500m/718675/

LinkedIn tests AI assistant for Premium members https://www.axios.com/2024/06/11/linkedin-premium-ai-assistant-microsoft

Instagram Is Testing Prompts In The Comments https://www.lindseygamble.com/blog/instagram-is-testing-prompts-in-the-comments-of-feed-and-reel-posts

AI Snaps

https://x.com/ahmedghanem/status/1798804428428021981?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1798804428428021981|twgr^88861720ae7ee0959e21e2d959e8e9a88028b7c0|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Fahmedghanem2Fstatus2F1798804428428021981key%3D4b0087cf32cc6d62cb7b454ce9e53249

PALS

https://twitter.com/alex193a/status/1782796813935800348?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1782796813935800348|twgr^a93536296919a8cff2b9a6b927a3f8e63064707a|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2Falex193a2Fstatus2F1782796813935800348key%3D4b0087cf32cc6d62cb7b454ce9e53249

Likes Private For Everyone On X https://twitter.com/XEng/status/1800634371906380067?ref_src=twsrc^tfw|twcamp^tweetembed|twterm^1800634371906380067|twgr^7216d9afadd6d70eb8c796b53ccf53851b8d1cd4|twcon^s1_&ref_url=https%3A%2F%2Fcdn.iframe.ly%2Fapi%2Fiframe%3Fapp%3D1url%3Dhttps3A2F2Fx.com2FXEng2Fstatus2F1800634371906380067key%3D4b0087cf32cc6d62cb7b454ce9e53249

TikTok Blog https://www.tiktok.com/business/en/blog/maximizing-return-on-creative

Let’s talk about what the top marketing agency’s are discussing this week.

We have your social media strategies sorted!

This week, we discuss Instagram’s groundbreaking new announcement that is going to change your Instagram strategies, a guide to your Father’s Day content and the new broadcast channel features your business needs to be using! 

Keep updated on the latest trends you need to be JUMPING on this week and we even have situational accounts to inspire your creativity and excel in your social media! This week's creators are @_baileygreetham on TikTok and @rhiannahariyanto.

If you are interested in any particular features discussed, the stories are linked below! 👇 Follow us on Instagram and TikTok-  @socialcommuterpodcast for all the latest. 🎙️ See you next week!

Links To The Features Discussed:

Instagram statement 

https://www.socialmediatoday.com/news/instagram-clarifies-advice-single-word-ctas-longer-reels/718151/

Broadcast Channel New features

https://www.socialmediatoday.com/news/instagram-features-broadcast-channels/718031/

TikTok Politics 

https://www.socialmediatoday.com/news/tiktok-implements-protection-measures-ahead-uk-election/718027/

TikTok Father’s day 

https://www.tiktok.com/business/en/blog/fathers-day-tiktok-smb

Instagram Notes Update

https://www.threads.net/@liahaberman/post/C7mTm4Ax1qZ 

Threads Update - Swipe

https://www.threads.net/@mosseri/post/C7wzWYMPMMO?xmt=AQGzO9KPeYF9_PCHQXhgPgvZma_daEiCoBlKtAcCapsJjTw 

Story Highlight Icons On Feed Posts

https://www.threads.net/@liahaberman/post/C7w9uF6v-Vc?xmt=AQGzz3qZdiN66eEo38r_-_Ki3cHDRwB5mgsbvnuOa_Cpb4E 

Text Over Carousels

https://www.threads.net/@candinaswanders/post/C7z-LOeMKfH?xmt=AQGzeOOPNU56enGz_RKKLW-jIdaAHGVMjnyxQJ6o-aZacio 

Creators: 

@rhiannahariyanto

@_baileygreetham