Social Creatures

Wine drinking, shenanigans and hams - they're all in a day's work at the Royal Academy. We speak to Fionnuala Deasy, social media lead at the renowned institution and longest established art school in Britain, to hear how its collections have inspired conversation and creativity for over 250 years.

Discover how the RA has balanced its ardour for the arts with a dexterity for the digital to blend entertainment with education perfectly on their social channels, and find out how to be top of the class at Twitter by listening into some Sound Advice from Sprout's own social media agony aunt Stacey.

Share your own social media dilemma by emailing [email protected], and see what the the RA is up to by connecting using @RoyalAcademy on Twitter and via @RoyalAcademyArts on Instagram.

One of the UK's most respected PR companies, FRANK's award-winning 2021 Weetabix x Heinz campaign went to new levels – sparking global controversy on social media and even heated debate amongst MPs in the House of Commons.

Discover FRANK's unique recipe for creating brand pile-ons, and learn how to become a TikTok master via some Sound Advice from our social media agony aunt Stacey.

You can continue the conversation with FRANK PR on Twitter on @WelcomeToFrank, and you can send us your own social media dilemma by emailing [email protected]

Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to entertain and educate followers about life in the region throughout history.

The Eurovision Song Contest is world's biggest live music event, with over 180 million viewers tuning in to see who will win the yearly competition. But how does this iconic event keep the magic alive all year round? With event-based social media, of course! 

Communications Lead Dave Goodman shares what it takes to promote this gigantic event online, and delves into how social media might just be able to help you predict the winner! 

We'll also be joined by Sprout's social media agony aunt Stacey, as she resolves another of your pressing social media concerns.

Connect with Eurovision on all social media channels via @Eurovision and get in touch with one of your own social media dilemmas by emailing [email protected].

Orkney Library is a small library off the northeastern coast of Scotland. It's also the darling of British literary X (formally Twitter) with a following of almost 80,000 users. How, you wonder? The answer lies in a unique (and just a little bit silly) passion for books, balls and wordplay. Tune in to discover the rest of their magical formula, and to hear some Sound Advice from our social media agony aunt Stacey. 

You can also get in touch with your own social media dilemmas by emailing [email protected].  

Connect with Orkney Library on Twitter and Instagram using @OrkneyLibrary.

Anu Hautalampi is the Head of Social for UN Women. A global entity with millions of followers, UN Women's mission is to work towards gender equality and women's empowerment. It's a big mission – so where on earth do you start? How can social media activism affect actual change? And is it possible to have some smiles along the way?!

#Sprinklegate was the biggest, loudest and most furious hashtag to make international headlines in 2021. When Trading Standards investigated the Leeds-based bakery 'Get Baked' over its use of illegal sprinkles, owner Rich Myers took to social media to rail against the controversy, and the business shot to stardom. 

Find out how Rich made the best of a bad situation and his unique style of social media authenticity. Hear some Sound Advice from our social media agony aunt Stacey. You can also get in touch with your own social media dilemmas by emailing [email protected].  

Connect with Get Baked on Instagram @GetBakedUK or on facebook.com/getbaked/

Join us as we chat with some of our favourite social media accounts, to explore their success and share the secrets behind their social media strategy. Got a social media dilemma? Email our in-house agony aunt at [email protected]