Social Currency

Social Currency

By Tuck Ross and Jess JensenBusiness
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Social Currency episodes

  • 046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

    In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

    In this episode:

    1. Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.
    2. Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.
    3. Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?
    4. Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.
    5. Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.
    6. Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

      7. Links we reference in the show:

      https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

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      41 min
    7. 045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

      In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.

      Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.

      Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” 

      Forbes named Mari as one of the top ten Social Media Influencers three years in a row.

      We discuss:

      • Is Facebook only for old people?
      • What does “the future is private” actually mean?
      • 5G and AI’s impact on digital marketing.
      • Instagram hiding likes. What this means for Social Influencers.
      • How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook.
      • China and Tik Tok.
      • Is all of this the fault of the platform? Or is it us?

        • Links we reference in the show:

        • Science of Social Media podcast: https://podcasts.apple.com/us/podcast/the-science-of-social-media/id1153119945
        • Social Media Marketing podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114?ls=1&mt=2
        • AI Marketing podcast: https://www.stitcher.com/podcast/ai-marketing
        • The Information email: https://www.theinformation.com/subscribe
        • Inside.com email: https://inside.com/tags/technology

          • ---

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          53 min
        • 044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION

          In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report.

          Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha

          Style. (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals.)

          Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet has lots of upside.” She was a partner at the venture capital firm Kleiner Perkins until last year when she formed her own company, Bond Capital. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. She has been producing the “Future of the Internet” reports since 1995.

          We discuss:

          • Global internet user base. 
          • Subscription vs. free trial. 
          • Power of recommendation. 
          • Podcasting growth. 
          • Voice growth. 
          • eSports and social gaming. 
          • Data as the killer app. 
          • Splinternet. 
          • Cybersecurity and technology’s impact on healthcare. 

            • So. Much. Goodness.

            Links we reference in the show are below:

            Mary’s Presentation: https://www.youtube.com/watch?v=G_dwZB5h56E

            Full Report: https://www.bondcap.com/#view/1

            Recode Summary: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

            ---

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            34 min
          • 043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

            On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.


            Find Lindsey Roy at:

            https://www.instagram.com/lindseyroy26/

            https://www.linkedin.com/in/lindseyroyofficial

            http://www.lindseyroy.com


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            27 min
          • 042 | CONNECTING ON LINKEDIN. AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

            Amanda Rost joined the Social Currency show and shared her insights on working at the social media giant, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.


            Links we reference in the show are below:

            https://www.linkedin.com/in/amandarost/

            https://twitter.com/amanda_rost

            https://airtable.com/

            https://www.linkedin.com/in/leelasrinivasan/


            Books we reference in the show are below:

            The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

            https://amzn.to/2L5TYxZ

            The Order of Time

            https://amzn.to/2XzcPrR

            Tools for Thought: The History and Future of Mind-Expanding Technology

            https://amzn.to/2L7jbb7


            ---

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            46 min
          • 041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

            In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  

            In our discussion with Kristina, we touch on:

            • Cyber security and what we should all be doing now to protect ourselves
            • The responsibility of social platforms to combat fake news
            • The line between PR and propaganda
            • Winning the AI war
            • The future of social media

              • Links we reference in the show are below:


              Where to find Kristina:

              https://twitter.com/matrix_threat

              https://twitter.com/KristinaLibby


              Books Referenced in this Episode:

              Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

              LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

              Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

              Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy


              Forums & Sites Referenced in this Episode:

              Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

              Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

              The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

              57 min
            • 040 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 2

              We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:

              1. The digital content production process- how do things get made?
              2. Collaborations with brands and what it looks like when brands don’t do it right.
              3. The evolution of YouTube from ye olden days to today and what it means for creators and brands.
              4. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator.
              5. Geek culture and its metamorphosis over the past twenty years.

                6. ---

                Links we reference in the show are below:

                https://www.trishahershberger.com/

                https://www.youtube.com/trishahershberger

                https://twitter.com/thatgrltrish

                https://www.instagram.com/thatgrltrish/

                https://www.twitch.tv/trishahershberger

                https://www.facebook.com/thatgrltrish/

                https://contently.com/strategist/

                https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

                https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

                ---

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                40 min
              6. 039 | THE APPLE WWDC BREAKDOWN

                In this episode of the Social Currency podcast, we discuss our thoughts on Apple’s recent Worldwide Developer Conference aka WWDC. 

                We cover all our thoughts on the new software announcements for iPhone (Dark Mode!), iPad, Apple Watch, the shiny cheese-gratery Mac Pro, privacy and the death of iTunes.

                With device sales slipping in the US, Apple is focusing fast on its software and services business to provide the future platform for growth.

                ---

                Links to articles discussed in the show:

                https://www.popsci.com/ios13-new-features#page-3

                https://www.nytimes.com/2019/06/03/technology/wwdc-apple.html

                ---

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                41 min
              7. 038 | INTERVIEW WITH THE QUEEN OF GEEK CULTURE, TRISHA HERSHBERGER, PART 1

                We had the honor of spending an hour with social influencer, content creator, digital producer, entrepreneur and queen of geek culture - Trisha Hershberger. She tells us her origin story back when YouTube was a place for creators and it wasn’t yet cool to be a geek. We also cover a variety of topics including:

                1. The digital content production process- how do things get made?
                2. Collaborations with brands and what it looks like when brands don’t do it right.
                3. The evolution of YouTube from ye olden days to today and what it means for creators and brands.
                4. Why the word “influencer” is so loaded and that ultimately it’s about respecting the creator
                5. Geek culture and its metamorphosis over the past twenty years


                  6. Links we reference in the show are below:

                  https://www.trishahershberger.com/

                  https://www.youtube.com/trishahershberger

                  https://twitter.com/thatgrltrish

                  https://www.instagram.com/thatgrltrish/

                  https://www.twitch.tv/trishahershberger

                  https://www.facebook.com/thatgrltrish/

                  https://contently.com/strategist/

                  https://en.wikipedia.org/wiki/Revenge_of_the_Nerds

                  https://www.amazon.com/Fables-Vol-2-Animal-Farm/dp/140120077X

                  ---

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                  37 min
                6. 037 | 5G. CHANGING THE FACE OF MARKETING, FEATURING MIRUM AGENCY EXEC, GREG CROCKART.

                  We sat down with Greg Crockart, Business Director for the Mirum Agency (part of the Wunderman Thompson group), to get his thoughts on three hot topics. Artificial Intelligence, 5G and privacy are not just impacting the tech industry, but will drastically change the way marketers do their jobs. We are entering a transformative time in the marketing and advertising space. Greg shares his perspective on:

                  1. In-store experiences merging with digital and getting ever so personal.
                  2. Out-of-home advertising becoming customized by micro-demographic changes within different dayparts and updating in real-time.
                  3. Addressing privacy, not as an afterthought but, as a fundamental issue built in from the start.
                  4. Sources of inspiration for marketers and creative thinkers.


                    5. Links we reference in the show are below:

                    Mirum: https://www.mirumagency.com/en/home

                    Wunderman Thompson: https://www.wundermanthompson.com/

                    5G FAQs: https://www.qualcomm.com/invention/5g/what-is-5g

                    Google I/O 2019: https://www.youtube.com/watch?v=TQSaPsKHPqs&feature=youtu.be&t=1813

                    The Creative Brain: https://www.netflix.com/title/81090128

                    Why Buddhism is True: https://www.amazon.com/Why-Buddhism-True-Philosophy-Enlightenment/dp/1439195455

                    The Register: https://www.theregister.co.uk/

                    The Drum: https://www.thedrum.com/us

                    Scott Galloway: https://twitter.com/profgalloway

                    Greg Crockart: https://twitter.com/gregcroc or https://www.linkedin.com/in/gregcrockart/ 

                    ---

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                    1 hr 8 min

                  About Social Currency

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                  Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business strategy now, with hosts Tuck Ross (@tuckross) and Jessica Jensen…