What You’ll Learn From This Episode:How small business owners try to do it all and they just can't.The importance of being proactive vs. reactive.Why you must determine who is your audience, who is the person that will buy your products, shop at your store, who needs your services, and then market directly to them.Related Links and Resources:Sherry's Gift to you:A JOLT session: a two hour intensive one one-on-one consulting session designed to move the needle in your business to the direction you want to go in—value $175.Get yours here:https://central515.com/jolt-session-2/Summary:Sherry Eichberger is the Owner of Central515 Consulting. She is a creative business consultant with a focus on Inbound Marketing, PR and Events. She's been helping small to medium sized businesses thrive for over 8 years. She injects creativity into every aspect of running a business.Learn more at: https://central515.com