Drunk On Social

Social Genius brought to you by Drunk On Social-Is Social Media Shifting Towards Local Influencers Who Stream Live?- EP 78


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Is Social Media Shifting Towards Local Influencers Who Stream Live?

Is there a trend away from the influencer job title? People are shifting their preferences in what they are looking for in Social Media; What does it mean for your business and how you share your personal life too? As you expand it needs to be a part of what people are expecting from you; Tune in with Jeff and Tristan today to hear how to do that best.

Episode Highlights:

  • Tristan explains how he feels about a recent projection made in the shift of who and what will be most popular on Social.
  • Jeff talks about how a bartender sharing her normal life is finding success.
  • What are people really looking for with Social Media content? How should you adjust?
  • Jeff brings up geotagging again and reviews the importance.
  • 06:28 What about streaming live? Have you incorporated yet or how could you? It could help you gain more followers.
  • Jeff reviews how you use pillars to make it all work together.
  • What ways can you lean into your geographic area and post to gain traction with followers?
  • Tristan summarizes the main opportunities right now with Social. 
  • How do you get further bumped up the feed with geographical content?
  • TikTok released an article about its insights data tool that Jeff and Tristan help dissect.
  • Tristan asks Jeff to share the story about how he is doing home highlights and how well it is working.
  • Tristan mentions glasses in the past from SnapChat and Facebook and how maybe it came out a little earlier than its time but could come back around.
  • Keep expanding your thinking on how things may change and expand; Keep being open to testing things out to know what works.
  • Why is it so much easier to purchase on Instagram?
  • What re-post feature is Instagram testing?
  • What are Meta’s new insights on algorithms?
  •  What are Daily Shots?


  • Resources Mentioned:

    • Business Video School: https://www.bizvideoschool.com/
    • Drunk on Social Website: www.drunkonsocial.com
    • Drunk on Social Facebook: https://www.facebook.com/groups/136264191062786/ 
    • Drunkon Social Instagram: https://www.facebook.com/groups/136264191062786/ 
    • Jeff Pfitzer Instagram: https://www.instagram.com/jeffpfitzer/ 
    • Jeff Pfizer TikTok: https://www.tiktok.com/@jeffpfitzer?lang=en 
    • Tristan Ahumada Facebook: https://www.facebook.com/labcoatagents 
    • TristanAhumadaYouTube: https://www.youtube.com/channel/UCJ6o6B5JPEBP57hu9VdzT4Q
  • Lab Coat Agents Facebook Group: https://www.facebook.com/groups/labcoatagentsR
  • Lab Coat Agents Twitter: https://twitter.com/LabCoatAgents
  • Lab Coat Agents Instagram: https://www.instagram.com/labcoatagents/ 
  • Resources

    Cocomocoe's surface-level thoughts as the future of TikTok stars!

    https://www.tiktok.com/t/ZTR5mLHMJ/

    TikTok Adds More Regional Trend Insights to its ‘TikTok Insights’ Data Tool

    https://drunkonsocial.com/f/tiktok-adds-more-regional-trend-insights-to-its-data-tool

    Instagram Confirms That it is Testing a ‘Re-Post’ Feature for the Main Feed

    https://drunkonsocial.com/f/instagram-confirms-test-of-re-post-feature

    Meta Provides New Insights Into How its Video Distribution Algorithms Work

    https://drunkonsocial.com/f/meta-provides-new-insights-into-its-video-distribution-algorithms





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