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Social Innovation Lab episodes
- Why the Future of Social Is in Asia with Werner lucksch, SVP Social APAC at Media.Monks
It’s curious how social media innovation often starts in Asia-Pacific, don’t you think? In this episode, Media.Monks’ SVP of Social in APAC Werner Iucksch joins us directly from Singapore to share his insights about the region’s characteristics, platforms, and behaviors that make it so unique. You’ll learn what types of strategy do or don’t work in APAC markets, key trends worth taking into account, and what the future looks like for the region. Put your headphones on, and let’s experiment together!
12 min
About Social Innovation Lab
From the publisher's feed
If it’s not on social media, did it even happen? Join the conversation on the Social Innovation Lab and eavesdrop on all the secrets involved in creating social media marketing campaigns that truly…
connect and inspire. From the latest social trends to creative brainstorming and connecting internal capabilities, we talk to the industry’s social-smartest to uncover insights that elevate social campaigns to social experiences. Let’s experiment together. Powered by Media.Monks.