This week, find more insight about the Gen Zs cultural trends, what is the new Pantone color, who broke Instagram in just 4 hours, and in which social platform do Americans trust.

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This week, find about Gen Zs expectations from their life or brands. Also, discover what are the new consumer behavior and Ryan Reynolds' 7 marketing lessons. 

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The pandemic changed consumers in just 90 days. Nowadays consumers are making their buying decisions based on their worries, finances, emotions and stressors. 

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How will Gen Z's behavior and attitude will change our future and how private are our private data - these are several questions I tackle on this edition of Social Lemons. 

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Lev Tolstoy said that great literature is based on two stories  - a man goes on a journey and a stranger comes to town. Storytelling has changed in recent years. It has become even more inclusive, nuanced, more personalized. Found more about storytelling and how we can drive our creativity and imagination on this week's edition of Social Lemons by Silvia Ursu.

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Tech companies know your age, whether or not you're in a relationship, what your musical preferences are and your political views. And all of this, because you allowed them to. Have you ever read the terms and conditions of the applications you use? Found more about tech surveillance and how you can change your ad preferences on Facebook and Google on this week's edition of Social Lemons by Silvia Ursu.

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Have you ever wondered who decides what is a trend and what is not? Why does avocado-toast appear in all the pictures on Instagram, almond or oats milk took the place of the regular milk and where did the ugly sneakers come from? Found out on this week's edition of Social Lemons by Silvia Ursu. It's an edition about trends, futurologists and ads.

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In this week's edition of Social Lemons find out what are the true color of some very known brands, what does the Digital Report for July show about social media, who is a Zillennial and will he be interest do the vodcast version of Spotif.

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In this week's edition of Social Lemons find out what doomscrolling is, the new consumers' trends identified by Pinterest, how marketing in the next normal will look like and whether you can quit Facebook.

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Find in this week's edition of Social Lemons how TikTok tracks your data, why Twitter has been hacked and how you can hack your mind for self-improvement.

You can find more details in this week's news here - https://lemons.substack.com/.  It is the same place where you can subscribe to my weekly newsletter, which comes in your inbox in Romanian.