Social Lights

Social Lights

By Kate vanderVoortBusinessManagementNon-Profit
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Social Lights episodes

  • The Power of Events to Build Community - Episode 53

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Beth McIntyre, Head of Community at Bevy, a leading provider of community software, powering live community events both in-person and virtual. Bevy’s community, which is called CMX, is the world's largest and most passionate network of community professionals.

    About Beth

    Beth is the Head of Community at CMX. She manages the ever-growing Facebook group, the bustling CMX Slack Workspace, and the incredible CMX Pro Community, CMX's premium space.

    CMX is the world's largest and most passionate network for community professionals. Thousands of community professionals come to CMX for support and education in community strategy. Beth oversees the engagement, strategy, and structure of all CMX’s community spaces. She also built and runs CMX Connect, an in-person distributed events program (turned virtual in 2020), with more than 50 volunteer-run chapters, that host live events regularly around the world.

    She is also the host of The Community Corner with Beth McIntyre podcast.

    Beth lives in the incomparable Rocky Mountains in Jasper, Canada and spends most of her free time in total awe of their majesty.

    BIG IDEA 1

    “That excitement, that enthusiasm, that engagement can take place the entire year.” (7:50)

    Beth discusses a growing trend on how communities are starting to leverage off the momentum of holding annual conferences or large one-off company events that bring all their customers or users together in one place. She talks about the experience of going to a trade show or conference how you walk in, you can feel the buzz, people are talking and it’s so exciting! And when you get home afterwards you are still feeling that buzz and excitement, you have all these big ideas about things you are going to implement.

    Beth then talks about how little touch points there are after a big event, an email, a survey, another email to say the recordings are uploaded, that’s it. Then you have to wait another 11 months to feel that excitement again. She says more and more companies are starting to take the momentum from that conference, and using it to build a community for the other 11 months of the year. They feed into each other, the conference will help build your community, it will help engage. It will help drive that momentum and your community will help drive the momentum back into your conference. So it doesn't have to just be this one big event. That excitement, that enthusiasm, that engagement can take place the entire year.

     BIG IDEA 2

    “Social media is an entry point and the community is an end point” (23:20)

    Beth talks about the customer journey loop and the difference between communicating on social media and communities. Social media is the top of the funnel and how customers find you, but it’s not a community because it’s not necessarily a 2-way street.

    She says the community space is a lot more intentional, it’s like a bubble at the bottom of the funnel. There's an identity. So instead of someone just choosing to follow you on Twitter or on social media, there's kind of an agreement that you have these expectations for your members, and they have expectations of you. The beauty of the community is that you're both meeting those expectations and holding each other accountable to how you want to be treated and what the purpose of the community is, and what we're there for in the first place.

    When we talk about the social identity cycle, it starts with identification. Beth feels like...

    38 min
  • The Key to Community Culture - Episode 52

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Lucy Good, founder of Beanstalk Single Mums and the popular Facebook group, The Single Mum Vine. Lucy has been named as a finalist for the 2018 AusMumpreneur Awards in two categories: Making A Difference (business) and Women Changing the World.

    About Lucy

    Lucy Good is the founder of Beanstalk Single Mums, an online space which empowers single mothers to re-find their potential and re-build their confidence through a website that delivers targeted information and support. Lucy works with hundreds of single mothers through the offering of her online course and her Facebook group, the Single Mum Vine.

    She sits at the centre of the think-tank of modern-day single motherhood and is a sought-after social commentator on single parent issues. As well as having her own blog and podcast series, she has appeared several times on national television, speaks regularly on national and local radio and writes articles for online and print parenting, news, lifestyle, and business communities. Lucy’s blog and podcast series are designed to support and empower single mums from all walks of life and on every stage of their single mother journey.

    Her podcast covers all areas of single motherhood including separation, family law, children of divorce, co-parenting, solo-parenting, education, careers, dating, sex, health, household, and a range of money matters.

    BIG IDEA 1

    “The guidelines that you have for your group are imperative” (12:40)

    Lucy discusses the importance of having a set of guidelines. The guidelines are imperative and need to be stuck to. The guidelines in Lucy’s group include things like:

    -         We, we don't allow rants. You can't just come on and have a whinge. Now you can come on and say, look, I've had a really crap day because this has happened. Wonder if anyone else has been through the same or anyone's got any solutions or suggestions as I can as how I can get over it. But you can't just come on and say, I've just had a crap day because that helps one person, that one person who's put the post on and it brings down everybody else that reads it.

    -         We don't allow man-hating or ex bashing in the group. So we're about trying to foster positive relationships with your ex partners, if at all possible. So we'd love it if someone comes on and says, Hey, you know my ex and I went into this with the kids today, we had a great day.

    -         We have a lot of rules around what you can post, like no medical posts. You can't put a post on there because then you get all these people who have no idea what they're talking about, providing medical information. And we have had it in the past where we've had a kid in hospital because someone's given the wrong advice.

    The guidelines are set up for a reason.

    BIG IDEA 2

    “You often get a topic which just keeps coming onto the thread over and over again. Sometimes it's a topic that doesn't really work with what the group is about” (22:53)

    In discussing repetitive posts or posts that go off topic Lucy says; One other thing as well, that's really important is you'll notice that in groups, you often get a topic which just keeps coming onto the thread over and over again. Sometimes it's a topic that doesn't really work with what the group is about, but it has to be there. So for my group that’s Centrelink, everyone's got questions about Centrelink and they just flood the feed. Now the feed is meant

    44 min
  • Online Communities and Social Selling - Episode 51

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Ian Moyse, Chief Revenue Officer at OneUp Sales, and a long-time sales leader. He was awarded the accolade of UK Sales Director of the year by BESMA (British Excellence in Sales Management Awards) and in 2019 and 2020 was listed in the top 50 Sales Keynote speakers by Top Sales World. Ian has built many large communities on social media and is a social influencer for SAP, Oracle, Huawei, Commvault and more.

    About Ian

    With a passion for computing since the age of 14, Ian found himself falling into sales at the age of 20 where he embraced sales as a skilled profession and continued to learn. He developed a reputation for being competitive by nature and enjoyed exceeding customer expectations.

    Ian quickly moved from a sales role to a management role at age 23, where he honed his skills and built committed teams for over 10 years to become a sales leader. Ian is proud of the value he delivers, and of the individuals he has mentored over the years to achieve success. He is an energetic, conscientious, and ambitious sales leader in the Cloud industry. Having advised many firms on improving performance through the aggregation of marginal gains.

    Now with over 30 years of successful sales leadership, Ian has built a solid reputation as a powerhouse influencer in the cloud and software sales/marketing industry. With a track record of rapidly scaling sales, creating and managing high performing sales teams, including identifying, evaluating, and establishing new markets.

    Widely published and often interviewed, Ian is a highly sought-after keynote speaker and blogger for major cloud computing companies including Oracle, SAP, SAGE, HP, IBM, Huawei, Commvault, Equinix, CloudTech. Maximiser, Miller Heiman and more. Ian is often requested by 3rd party vendors and resellers to keynote speak on Cloud, GDPR, Transformational Change, Sales Leadership, Social Selling and Personal Branding as a keynote to their customer and staff events.

    Ian’s deep knowledge of indirect channel sales having created strong tier 1, tier 2, OEM and Alliances revenue generating eco-systems. Ian has experience of wide range of sales disciplines - building direct, indirect and inside sales teams across UK, EMEA and USA.

    BIG IDEA 1

    “The brand of the organisation rides off the opportunity that comes with your personal brand.” (5:34)

    Ian discusses how leveraging his own personal brand and reach Increases both the intrinsic value for the individual, and helps grow the business through representation. Techniques such as social selling and appearing on forums such as blogs, podcasts, panels, and events become mutually beneficial. Through doing so, the brand of the organisation benefits from the opportunities that arise from building his own personal brand, and rides off the credibility he has earned through things he has done prior to joining the organisation. Your personal brand is yours, it goes with you from organisation to organisation.

    BIG IDEA 2

    “It’s gotta be something you're passionate about, interested about and bring value to” (14:40)

    Ian provides insights on starting a group. You have to be knowledgeable and passionate about the subject. People will follow someone who is an expert in the field that is relevant to the subject. You don’t start a group where there is no context as being a thought leader in that space, but you can become a thought leader by creating a group on a subject that you are passionate about, and creating the content that goes with it. People will join for the content, and the community will grow...

    40 min
  • Show Up 100% - Episode 50

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Petrea King who is CEO of the Quest for Life Foundation which she established in 1989. She is a well-known author, inspirational keynote speaker, teacher and facilitator. She is also qualified as a naturopath, herbalist, clinical hypnotherapist, yoga and meditation teacher.

    About Petrea

    More than 125,000 people have attended residential programs or counselling with Petrea and her team since 1985.  Petrea has been a regular guest on ABC Radio Sydney for almost 20 years – on Richard Glover’s Mid-Week Conference and Nightlife. In 2003 she was celebrated on Channel 9’s This Is Your Life and has been featured on Australian Story, Compass and many other television productions. An acclaimed documentary was jointly commissioned by Channel 4 (UK) and the ABC called Quest for Life – A Year in the Life of Petrea King in 1990.

    She has received the Advance Australia Award, Citizen of the Year and the Centenary Medal for her contribution to the community and has been nominated for Australian of the year each year since 2003 as well as being a NSW finalist for Senior Australian of the Year in 2011. Petrea sees crisis as a catalyst for personal growth and understanding and as an opportunity for healing and peace.

    BIG IDEA 1

    “Shared experiences create deep and everlasting bonds” (19:26)

    Whilst many deep and everlasting friendships are created at the residential programs, the Quest for Life Foundation also uses Facebook to interact and connect with members of their community. This involves regular posts and live events that allow people to be involved and grow within the community. The use of Facebook allows for members to tune in to live mini workshops with the facilitators or the weekly meditation group with Petrea. 

    BIG IDEA 2

    “Technology impacts human connection in a positive way” (24:10)

    Quest are always looking for new ways to interact with their community, even if it is to have a little chat every now and again or to be there a critical moment in someone’s life. Through the use of technology, past participants and those who can’t attend programs, can keep engaged, build and maintain a strong relationship with each other and the origanisation.

    BIG IDEA 3

    “What matters is your intention, be very clear about what your intention is and then show up” (33:47)

    Petrea says when building a community on social media, it is essential to be clear your intentions and if you make a commitment, follow through. You need to have good vibration. If you pour yourself into that, you're pouring yourself into that energy field and it will begin to resonate for those that need it. Another key piece of advice Petrea gives is to establish good time management. Make sure you divide your time well, turn up 100% and give it your focus and attention rather than being half-hearted about anything.

    Episode Links

    You can find Petrea King at:

    ·         https://questforlife.org.au/

    ·         https://www.facebook.com/QuestforLifeAus

    ·         instagram.com/questforlifefoundation/

    Keep listening to the upcoming episodes of podcasts by joining in Social Lights Podcast produced by Social Mediology.

    You can...

    44 min
  • Your Voice Matters - Episode 49

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Tom Dawkins, Co-Founder and CEO of social impact crowdfunding platform and innovation agency StartSomeGood. In addition to running the platform with the best project success rate in cause crowdfunding they partner with companies, funders and governments to inspire, unearth, skill-up and launch innovative social impact projects.

    About Tom

    Tom has worked for leading companies and organisations like Ashoka, HopeLab and The Australian Centre for Social Innovation. He founded the award-winning youth organisation Vibewire, opened the first co-working space in Australia and was Director of the Australian Changemakers Festival. Tom is deeply passionate about helping create a world where everyone has the opportunity to build the future they desire.

    BIG IDEA 1

    “Your voice matters, and people are willing to listen” (12:12)

    Tom shares that during his time in the United States, how empowering the trip was. The primary lesson he took from it was learning that his voice mattered because there were people willing to listen. It was this core value that motivates him still to this day and something he strives to share with everyone. His hope is to develop and pass on skills, opportunities, platforms and forums where people can listen and be willing to engage with each other.

    BIG IDEA 2

    “The five Cs formula” (32:51)

    Tom explains that clarity, credibility, communities, channels, and courage are the five Cs formula that leads to success. Clarity and credibility are the core attributes, having a clear message or vison and making sure people know that you are capable for delivering your plans. Communities and channels; surrounding yourself with the right partners and people, this will allow you to identify and grow a community around your business. Finally, courage to get out there and do the work required. The use of all 5 of these elements are needed for success.

    BIG IDEA 3

    “Start sharing your ideas!” (58:51)

    Tom thinks the act of sharing what you are working on really helps you get better at how you explain and express it.  It is by doing this you will begin to find people that will also care deeply about the same ideas, and you will slowly begin to build a community. It is also important to identify where you target audience gathers, what communities are they apart of and what podcasts do they listen to. By joining and participating in these communities, when the time comes to launch your product or service, you will have a group of people who at least be willing to listen or be ready to listen.

    Episode Links

    You can find Tom Dawkins, and more on StartSomeGood at:

    ·         www.startsomegood.com

    ·         twitter.com/startsomegood

    ·         facebook.com/startsomegood

    ·         instagram.com/startsomegood

    Keep listening to the upcoming episodes of podcasts by joining in Social Lights Podcast produced by Social Mediology.

    You can connect with us on Facebook at @SocialLightsPodcast and find future episodes at 

    1 hr 6 min
  • Connecting Parents- Episode 48

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Edwina Sharrock, Founder of Birth Beat, a digital health tech platform revolutionising the way we prepare for birth.

    About Edwina

    Edwina Sharrock, is a passionate health advocate who has embraced technology and innovation to build an online childbirth education platform. She has over 14 years’ experience as a midwife, neonatal intensive care nurse and emergency nurse. She’s delivered 100’s of babies and helped 1000’s of parents prepare for birth.

    It is Edwina’s passion for all expecting parents, regardless of their pathway to parenthood

    to have access to quality, evidence-based childbirth education.

    She has been recognised as the National winner of the Commonwealth Bank 21 day Challenge Innovation Award, a Google Regional Online Hero, Nominated for Hesta Nurse/Midwife of the Year (2018) and she’s currently completing the highly competitive HCF Catalyst Program powered by Slingshot Accelerators. She is also a proud mum of two and turns into complete mush in the presence of a baby.

    BIG IDEA 1

    “Be interactive with your community to support and build engagement” (13:20)

    Edwina explains that the Birth Beat courses are fun, engaging and entertaining so people want to sit down and watch. Edwina’s goal is to make sure that it is as interactive as possible. She does regular Facebook and Instagram lives so the community gets to meet and engage with each other. Those who are a part of the online program also receive support within a closed Facebook group.

    BIG IDEA 2

    “Access to quality education eases fears” (16:01)

    The closed Facebook group is where members have a close interaction with Edwina, and other women’s health experts such as health physios, lactation consultants and obstetricians.

    BIG IDEA 3

    “It's social media, you need to be social” (24:38)

    To be able to succeed you have to be social, speaking to your community and asking them questions, replying with direct messages, running polls, and asking “what do you want to see more of?”. When you are interacting with your community in this way you set an example for others to do the same, which will grow and expand your group to others.

    Episode Links

    You can find Edwina Sharrock, and more on Birth Beat at:

    ·         facebook.com/birthbeat

    ·         Instagram.com/birthbeat

    ·         https://www.linkedin.com/in/edwina-sharrock/

    ·         https://www.linkedin.com/company/67076404

    Keep listening to the upcoming episodes of podcasts by joining in Social Lights Podcast produced by Social Mediology.

    You can connect with us on Facebook at @SocialLightsPodcast and find future episodes at socialmediology.com.au/sociallights.

    Thanks for your time and stay inspired,

    Kate vanderVoort

    30 min
  • You Can't Outsource Human Connections - Episode 47

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Brandon C White who is an entrepreneur and author and is the Founder and CEO of the number-one social networking and e-commerce site for sport fisherman on the internet.

    About Brandon

    Brandon C. White is an entrepreneur with two exists (so far), angel investor, former venture capitalist, and worked in Marketing at a $200b internet company (AOL). Brandon started his professional career in technology as a pioneer on the Internet in 1996 as the Founder/CEO of Worldwide Angler, Inc. Worldwide Angler was recognized the number-one social networking and e-commerce site for sport fisherman on the internet.

    Brandon bought the company back from the investors and led it to a successful exit to a large media company. He’s the editor of Build a Business Success Secrets print newsletter and host of accompanying podcast.

    Both are inner playbooks on how to master your mind, care for your body and build a successful business. The formula to make you smarter, happier and richer.

    Brandon lives in Half Moon Bay, CA and enjoys road biking, surfing, fly fishing and going fast.

    BIG IDEA 1

    “People, product, market, and financing.” (11:36)

    Brandon describes his chance meeting with the first investor for his newly created business. He tells us how stressed he was and how daunting the idea of showing off his, at the time, very small company. The key components of their business plan were discussed, people, product, market, and financing. After this discussion and a bit of fishing, Brandon received a cheque for $50,000 which was how he started the online fishing and community site which would later go on to raise millions of dollars.

    BIG IDEA 2

    “You can't outsource human connections” (24:37)

    Brandon believes there are some things that you just cannot delegate. Nothing has changed from the early days, it is just that we have better technology, that is easier and faster. However, if you want to build a community, you really must have those personal connections.

    BIG IDEA 3

    “Don't own the people, own the topic” (42:22)

    He explained that if you do not genuinely like your business and you are simply doing it to monetize it, that is not a very good recipe for success. It is better to own a small market than it is to be just one in a huge market. Build upon the community in a smaller market rather than trying to stretch yourself too thin and lose the core elements of your community.

    Episode Links

    You can find Brandon C White at:

    ·         https://www.linkedin.com/in/brandonwhite/

    ·         https://www.instagram.com/brandoncwhite/

    ·         https://twitter.com/BrandonCWhite

    ·         https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

    ·         BrandonCWhite.com

    ·         BSuccessSecrets.com

    Keep listening to the upcoming episodes of podcasts by joining in...

    50 min
  • Watering Holes Where Humans Gather - Episode 46

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Paul Zelizer, one of the first business coaches to focus on the needs of social entrepreneurs and social impact businesses. Paul is the founder of Awarepreneurs, a top social entrepreneur podcast and online community.

    About Paul

    Paul has helped hundreds achieve their impact and financial goals whilst learning to create an enjoyable life. He's the former Director of Social Media for Wisdom 2.0, one of the premier conscious business brands in the world. In that role, he helped create and implement strategies that grew the conference from 650 attendees to over 1800 in one year. Paul is passionate about the intersection of conscious business, social impact, and aware practices.

    BIG IDEA 1

    “The most powerful technology on the planet is an optimized human nervous system!” (17:13)

    Paul explains the intersection of conscious business, social impact, and awareness practices. He believes these are the three most important or most powerful technologies or forces for good on the planet right now. Conscious business and people who are paying attention to positive impact by promoting a helpful community, will be the most powerful technology in the industry.

    BIG IDEA 2

    “A way to build community is by looking where people are gathering” (33:26)

    He describes how to build a community and how there are so many strategies to do so. He goes in depth on how you can use hashtags to research where your target audience is already gathering. Other options like exploring podcasts, find the right guest strategy, go pitch them an interesting topic to an established community. Try position yourself to be a part of the conversation by providing value to leaders within the community.

    BIG IDEA 3

    “What are we doing this for?” (46:24)

    Paul mentions how he would like business leaders to improve by being more intentional about values and the purpose of their business. If it is about entrepreneurship and using social media to grow your business, really establish your core values, your mission statement and think “what are you doing this for?”. Follow your established values and respect the boundaries that are in place, straying from these may end up doing more harm than good. 

    Episode Links

    You can find Paul Zelizer, and more on Awarepreneurs at:

    ·         https://www.linkedin.com/in/paulzelizer/

    ·         https://twitter.com/PaulZelizer

    ·         https://www.facebook.com/awarepreneurs/

    ·         https://www.instagram.com/paulzelizer/

    Keep listening to the upcoming episodes of podcasts by joining in Social Lights Podcast produced by Social Mediology.

    You can connect with us on Facebook at @SocialLightsPodcast and find future episodes at socialmediology.com.au/sociallights.

    Thanks for your time and stay inspired,

    Kate vanderVoort

    51 min
  • 7 Steps to Building a Fanatical Community - Episode 45

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Warren Carlyle, founder and CEO of OctoNation, the world’s largest octopus fan club, and not for profit organization that inspires conservation of the ocean by teaching the world about octopuses. He is also the co-founder of the Community Leaders Association and is a community building strategist who works with purpose driven brands and influencers to build highly engaged online communities.

    About Warren

    Warren and his communities have been featured and gotten the attention of celebrities and global organizations such as Michael B. Jordan, Ellen DeGeneres, Joe Rogan, Facebook HQ, and more. Warren believes online communities are the lifeblood of brand, a brand relevancy in today's crowded digital marketplace.

    He likes seeing people able to live their dreams, live their passion, create communities around the things that they love. When he sees people winning at the thing that they are truly passionate about, it makes him think that the world becomes a better place as they are talking and acting on something that lights them up.

    After the terrible news of his mother passing away, Warren decided to find an internship in New York, to start a new life and career. It was this move that taught him the advantages of social media and the power of communities. After working for a several months with a celebrity fashion photographer, he decided to create the largest octopus fan club, because it was an interest of his that he was truly passionate about.

    BIG IDEA 1

    “Inspires kids and adults to look towards the ocean as something that deserves to be protected.” (11:59)

    Since Warren was a kid, he been obsessed with octopuses and wanted to learn more about them. After some research he found that octopuses were highly misrepresented, mischaracterized and demonized within the literature. He thought nobody has thought to story tell about how magnificent these ancient creatures are. So, he decided to create OctoNation, a community of people who can follow their love for octopuses. One of their campaigns is called “Interview with an Octopus”, where they go to aquariums all over the world and interview the octopus keeper, asking them questions on Facebook Live or Instagram live. Warren expresses how it is a great way to connect with somebody with a vast amount of knowledge on the topic. 

    BIG IDEA 2

    “Not everybody belongs in your community.” (30:45)

    The seven C’s of building a fanatical community are: clarify, core value, content, collaboration, connection, conversation and consistency. When you are clear on those core values, it contributes to the moderation job and people will self-select and opt out if the community is not the right place for them. Warren strives to have a zero-tolerance policy for those that misuse or abuse social media. For community creators and managers there's so much more education now around trolling and abuse on social media. We also need to understand and accept that not everybody is a fit for your community. The content you create is how you are deserving of your community's attention on a daily basis. Your content needs to show evidence of your core values.

    BIG IDEA 3

    “When I reach out to a brand, I really want to foster a relationship at the highest level!” (38:58)

    Warren explains that the biggest issue that most community leaders face, or aspiring community leaders is confidence. The more confidence and belief in yourself as a community leader, the more you can express the core values of your mission or vision. By connecting with the highest levels within the industry you begin to provide the highest value to your community, making it bigger than yourself and motivating those...

    54 min
  • Clarity of Vision - Episode 44

    In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with David Trotter. David is a business growth consultant, and creator of Rise Up Creatives, who's dedicated to helping new business owners rise above their biggest barriers to reach their greatest goals.

    About David

    David is the host of the Inspiration Rising podcast with over 190 episodes, featuring female entrepreneurs and leaders sharing their experience and wisdom. His latest book is entitled Empower to Rise: The Secret to Embracing Your True Identity Uncovering Your Superpowers and Bringing Your Inspiration to the World. Previously, David was a pastor starting fast-growing churches for over 10 years, owned a six-figure marketing boutique for 12 years, produced and directed four award-winning feature films on social justice issues and has written a dozen books. David and his wife, Laura have been married for over 26 years and they live in Southern California with their two almost grown kids who are both in college.

    He mentions that in this moment of his life he wants to be working with people, especially female entrepreneurs, helping them start and grow their businesses. He loves helping people that have their own vision or dream, either a product or service they want to offer. His role is often to help these business owners clarify their vision with a step-by-step approach, allowing them to achieve their goals and develop their community.

    BIG IDEA 1

    “Help people save time and stand out!” (15:28)

    David’s goal is to help people save time and stand out. Business owners want to bring their message to the world, whether it's a product or a service or something that they are wanting to offer. As a business coach, he helps his clients find clarity in their idea, their offer and their ideal customer and then translating that into content that can be shared and will capture people’s attention (visual & text). He notices that many of his clients are women who didn’t know how to build a social media presence because it felt unusual or awkward. With the goal to save time and stand out, his company created a monthly membership that allowed entrepreneurs to have social media tools in place that they can either use or be inspired by.

    BIG IDEA 2

    “Peace, play, serve and flow” (30:45)

    David explains that every day he tells himself four words, Peace, Play, Serve and Flow. When you repeat those four words every day you will see the difference in your life. He describes to us that he wants to be in peace, where he doesn’t want to take on a client, a contract or work in an environment that does not cultivate peace. He needs to learn to play, be more playful and enjoy the little things in life, he wants to serve people and in kind, it will be returned to you. Finally, if you achieve peace, play, and serve you will be in the flow of life and by investing others around you, you will achieve a flow of financial resources as well.

    BIG IDEA 3

    “You can do it!” (38:58)

    He wants to share his life message that is, you can do it! If you have a dream, a desire, or there is something inside of you that wants to start a business or something, we have all the tools we need right in front of us. It is important to take it to step by step, it will be a long process and difficult sometimes, but you need to keep that mentality that you can do things, and you will start seeing the results.

    Episode Links

    You can find David Trotter, and more on Rise Up Creatives at:

    ·         www.riseupcreatives.com

    ·         

    44 min

About Social Lights

From the publisher's feed

Social Lights, with Kate vanderVoort, interviews changemakers and innovators on their visionary work and explores how they connect with and activate their tribe on social media. Get ready for…