#001 - How Do You Avoid Making a $180 MILLION mistake? Simple really - it's all down to Listening 😏Social Listening 😳 Let’s take a look at the United Airlines case, where not using social listening tools has turned into a huge loss of money and prestige. In this episode, I explain what social listening is, and why you should use it. Also the best social listening tools I prefer and the basic differences between Google Alerts, Hootsuite, and Mention.

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