I know, I know… I’m the first person to tell you to stop calling your business a side hustle. And that is a very important mindset shift to make, but that doesn’t mean you can actually work your direct sales business full time. Sometimes, you just don’t have the hours in the day you need.…

Why are the 3 Ps of Social Media Content Strategy important? Because sometimes, those 3 Ps are all you have to help you stand out from other consultants you are selling the same brand and the same products you’re selling. Those 3 Ps are all that’s keeping you from blending into the sea of direct…

One of the cornerstones of any business is to be able to identify your ideal client. Without that, you’re just yelling into a megaphone and hoping that someone comes along who is willing to listen to you. Your ideal client is the person who needs what you have and who thinks you’re the person to…

After you join a direct sales company, the next decision you need to make is how you want to put together your marketing strategy (and what type of content you should post that will help drive you to your goals). The answer? Lifestyle content. While you may be tempted to post all about your new…

Just what is social warm up in direct sales? Let’s face it — direct sales has a bit of a reputation. And it’s not entirely un-earned. By practicing social warm up in your direct sales business, you can avoid being lumped in with all the direct sellers who are out there building the spammy reputation.…

What are outcome-based goals? Outcome-based goals are manageable goals that focus on the immediate numbers we’re after. They help us keep track of where we are on the roadmap to our ultimate goals. If you’re having trouble settings outcome-based goals, listen to this episode for a great tip that you can use to help. Setting…

We talk about funnels all the time, but do you know what a social marketing funnel is or how to leverage it for your direct sales business? Listen to this episode to learn the about the foundation of a social marketing funnel and how it can help expand your business organically (and without being spammy).…

Why is branding in imagery so important? If your company or your upline is giving you graphics to use in your marketing, why go through all the trouble of creating new graphics and visual components? Is it really important to reinvent the wheel? Listen to this episode to learn just how important branding in imagery…

So, you’ve joined your direct sales company, and you’re excited and ready to get started. Your first step? Branding. And, more importantly, branding consistency. In this episode, Brenda talks about the importance of branding consistency in direct sales and across social media and offers tips to help you achieve it. Branding Consistency in Direct Sales…

You’ve seen them around social media: the cute little cartoon character avatar that look like the person doing funny or social things. Whether it was a custom character avatar created by a graphic designer, a free bitmoji found online, or a customizable digital pack, there are infinite uses for avatars in your social marketing. Let’s…