In this Encore Presentation of Franchise Today, Host, Paul Segreto, was joined by Lon Safko, author of the best-selling book, The Social Media Bible. Lon was also the keynote speaker for the highly successful Franchise Social Media Summit presented on September, 21, 2011. Segreto, co-founder of the Summit, and Lon discussed the Summit along with Lon's insight and persepctive on social media today and for the future. Franchise Today co-producer, Joe Caruso, also a speaker for the Summit, also joined Paul and Lon on the show and shared some of his thoughts on social media and its role within franchising. Guest notes - Lon Safko (@LonSafko) is an author of remarkable breadth, writing seven innovative best selling books that have shown corporations how to train managers to think creatively and have detailed the secrets of launching a successful on-line business. His best selling book with John Wiley & Sons “The Social Media Bible,” which hit #1 on Amazon in both their Marketing & Business categories, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business.