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Please find some links and notes from the 2 Regular Guys Podcast. Social Media is no longer the red-headed stepchild of most marketing strategies, it has found itself front and center. Today's apparel decorators not only should but need to embrace social media as it has changed the space of apparel decoration. We are excited to welcome to the show, Brian and Peter from of New Era Apparel out of Long Island, New York. They have over 20 years experience in Screen Printing and one of them printed their first shirt at 3 years old. We are going to dig into what Social Media and Apparel Decorations has changed about screen printing and give you some tips on how to deal with those changes.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News

Jim Kozikis from 4 J’s Today in West Suffield, Conn stopped by to say he always listens to the 2 Regular Guys!

The deadline for entry to the industry’s most prestigious apparel decorating competition, the 2017 Impressions Awards, has been extended to Sept. 6. The 39th annual contest will be judged at the Fort Worth Imprinted Sportswear Shows (ISS) event, which will be held Sept. 22-24. Impressions Awards winners will be announced Sept. 24.

Social Media and Apparel Decorations

Terry: First off give us some background on how you got into screen printing. We heard through our preparations for the show about printing at 3 years old. Tell us about that.

Aaron: Can you share with us a little more about New Era. What is your niche, what size company are you guys and any other details you don’t mind sharing with us?

Terry: Can you share with the listeners your start with Social Media - when did this approach to marketing start and what brought you to it as a way to drive business to your screen printing company?

Aaron: What to you is the biggest change screen printers are facing with the boom of social media?

Terry: What can an apparel decorator do to harness social media and use it as a tool to grow their business?

Aaron: What are your favorite platforms today on Social Media and Why?

Terry: What do you see in the future for apparel decorators as it relates to social media?